We will discuss “A Beginner’s Guide To Using Google AdWords.”
So Google just barely wholly changed our whole AdWords platform. So we wanted to go through and show you guys some of the updates, and we do a lot of stuff on Facebook Advertising all that good stuff.
They said hey, what about AdWords, what do you do on AdWords and all that stuff, so we want to show you guys to be completely transparent. We have much more experience in Facebook Advertising, but we’ve also seen some outstanding results in Google AdWords (Google Ads).
Google display network there’s a whole different, a bunch of different platforms. There is a lot of different stuff you can do with AdWords. You can set up campaigns for the Google search. So we’ll give you the complete rundown on how to set the campaign, what boxes to check, but all that different stuff.
So, as far as the beginner tutorial for Google Advertising, and Google Ads, will break down the video marketing side. So right here, this is like your made online advertising platform.
Facebook Advertising
If you guys are familiar with Facebook Advertising, the same type of thing right here, we’re going to do click over here on this plus button and, as we said, this is the new platform they’ve just updated.
If you’re familiar with the old platform and you’re like man, we’re not sure how to make this whole new platform work is pretty similar. I don’t know why they constantly change things, but they do so. This is like a quick rundown, so we’ll click on the new campaign. You guys can see to select a campaign type so similar to how you know.
Facebook Advertising starts, and you can see all the different options, so you have to search. So if someone types into the search bar Google say basketball, shoes, or whatever, they’d be able to pop your quality ads right there. Display ads are basically like banners on different blog sites shopping. If you’re going through and shopping and a universal app, that’s like going through and pushing app installs, and being on different apps and all that stuff.
We’ve tested a little bit on both of these, but what we like to do is typically product and brand consideration. So brand awareness is more like going through and getting mass exposure for as little product and brand consideration as possible. We have found that this is the best way to go through and set that upright when you’re going for conversions and leads. So we’re just going to click on this, all right. So then, if we’re going to come down, says app campaigns subtype if you’re going through and doing E-commerce Or shopping.
If you like a Shopify store, you’ll probably want to click on shopping. For us, what we’re? Just going more for lead generation of getting the target audience to opt-in to you, whatever landing page we’ve set up, we like to do legal consideration right here. So what we’ll do now is click continue, and it’ll. Take us into this aspect of things where we choose to like our budget; we choose which target market we want to target. You’ll see we can hit a bunch of other things. As we said, guys, on that little spreadsheet we had for you guys where that little pdf download, as we mentioned, if you guys type in Google Ads, plus your favorite ice cream, we’ll get you guys that, because we break down exactly all these different things, even when you get additional settings, what to do there and there are some essential things.
If you do not do it right, you’ll lose a ton of money, alright? So for this example, let’s say: we’ve got the test campaign goals right, so we want just to give the campaign a name, and then, as far as the daily budget, this is obviously up to you of what you go through and start with like we like if you’re getting started, just barely we’d, say, maybe try out ten to twenty dollars somewhere in there.
We typically start around 25 to 50 dollars, depending on the campaign, and our end goal is how big the audience is. But for this example, let’s we’ll, say, 20 bucks per day. We’re going to set a campaign total, so we only want to spend $ 100 or $ 500,000 or whatever the number is so that you can switch that up right there; all right? So if you come down here to delivery method, so standard is you can see right here?
Suspend your budget evenly over time versus accelerated; it’s going to spend your budget as quickly as possible. Hence, if you’re targeting the words, basketball, shoes, and like from 7 to 8 a.m. first thing in the day, there are tons of current customers searching that it’s going to go through and show your Google ad as many times as possible right out the gate, but then the rest of the day it’s not going to show your Google ads.
So we like to go through, and I like to use standard, alright guys, so for start and end dates right here, you can see you can start as soon as possible. You can select a specific date in the future and an end date as well. So you kind of set that up to how you want it. If you want Just ongoing, you say you know as soon as Google ads are approved, and there’s no end date. Well, you have to go back in and ensure you’re keeping an eye on it.
So that it doesn’t go through and spend thousands of dollars, and you have no idea, and you owe a lot of money to Google, so don’t do that and that networks guys. This is a huge key; we want to do Youtube search engine results and videos, and uncheck video partners on the display network. So the display network honestly is more beneficial for Google because it gives them so much more traffic to work with, but it’s a different beast.
YouTube Videos And Search
We wanted Youtube videos and Youtube search results because that keeps everything within youtube’s platform. On youtube.com, there’s opposed to the display network, which gets into a wide variety of different sites, and we don’t know what’s going on there. So we want to stay away from all that, all right. Now if we come down to languages, obviously like if you’re running something in English or Spanish or Portuguese, or whether the languages we like to go through and make it, so it’s specific to whatever language we’re doing if you’re speaking English in the video, you don’t want somebody speaking like Hebrew or something like that watching your video.
This is all specific to your business objectives and where you’re trying to target bid strategy. Because if we’re not going to understand it right and then locations, obviously you can do you know states, united states, Canada. We always leave it at maximum CPV devices. However, eligible devices leave it there, frequency capping. For all of these options, there’s a little button we clicked a little earlier that says, show more all settings and that these will only show up if you click that. So don’t skip over this because this is huge, and you can waste a ton of money.
Suppose you’re not doing this correctly. So what we’ll do over here is set a limit to no to how many times your Google ads appear to the same user. Let’s say you’re going on there, and let’s say: there’s like this 20-year-old kid. So, let’s say we’re going on there; I’m looking for new basketball shoes right like got all the shoes in the back, we’re always looking for new basketball shoes. We go through, and we type in, you know, basketball shoes, and we watched one video, and it’s like LeBron Basketball, shoes, Kobe, the basketball, Michael Jordan basket. We love those, and We’re searching all these videos, and you’re, saying like we’re going to target a custom audience with videos for people looking for basketball, and shoes.
We got all these different ones, and we’re seeing your Google ads so many times, and it obtains to a point where it’s like. We get the point that it isn’t enjoyable to keep seeing your Google ad. We know what you’re talking about. We know what you’re trying to get across right. So we want to go through and limit the number of times. One person is going to go through and see our Google ad every day and the number of times it’s going to pop up and show to them. So we like to come over here and say: Set several impressions now. Usually like to do two and the number of views.
We usually like to do one or two, so one or two, we don’t know, let’s start to and then, if we come down here, let’s say so: Content Exclusions. This is another big one. I hope all of the frequency cappings made some sense. After all, this is important because a lot of times, when people go through and search queries for a specific result or keyword or whatever, they’re doing a lot of searches.
If your Google ads keep popping up, people keep popping up; it just gets annoying, so jump over to Content Exclusions. We like to exclude all mature audiences and depend on your offer and what you’re doing, but typically for most offers, all that stuff. You don’t want like that. The mature type videos for your ad to be displayed on there. It’s typically not the best traffic then also.
I also like to opt-out of all three of these. So embedding Youtube videos live to stream: videos in games, it’s like someone’s playing a game. They don’t care about your ad. Suppose they’re watching a live stream video and interested in what’s happening. In that case, they’re not interested in your ad and then embedded, you see videos, you don’t know where those will be embedded, so we like to go through and uncheck those or check all those. Then typically, this depends on your amazing custom audience.
We also like to go through and check all of this Sensitive Content. So you can see all these are sexually suggestive, profanity sensational shock. You like all that stuff social issues like you’re catching people a lot of times and all that stuff and pretty like emotional situations, so they’re not really in the right mindset to go and react and respond to your ad. So, we like to leave it out of there. There’s a lot of traffic on Google; you don’t need to go through and have everyone see your stuff.
You want to catch them at the right time. So ad schedule, this is self-explanatory, But you can say, hey we want to run all day, every single day, and that’s great because you’re able to see, is it going to work best on the weekends on the like on Midweek or what days are going to? Work best, so we typically like to start by just saying all days every single day; however, for us, we like to run live ads for live training. So we do our live training every Thursday.
So that means if we’re running an ad on Thursday. After the live training, they got to wait until the next Thursday. It’s like it’s almost like too far out in advance, so usually like. We don’t run our ads on Thursday, Friday, or Saturday, and we usually start on Sunday, so we can say, hey, we want to run on Monday from just 12:15 a.m. to 11:45 p.m.
We add, then we go through, and we do this for Tuesday. Then Wednesday, then Thursday, they’d like all the days we want to run them. It’s specific to the time zones, and honestly, it doesn’t. We haven’t seen an enormous difference. If you’re like running them in the middle of the day or the middle of the night or whatever, we’ve seen sign-ups on both, so it just depends on what’s more you’re targeting, which we’ll get here in a second right.
So those are kind of like the initial, that’s first top half now we’re going to create our ad group. So our ad group name will say test demo and then the maximum CPV bid. What does that mean? So it means the maximum cost per view. So this gets into more of the targeting of who we want to target specifically.
Biding
Bids like how much you’re willing to pay for someone to view your video so you can see the maximum CPU cost per view bid. It’s the highest amount you’re willing to pay for someone to view your video ad, so Google Ads is all a bidding process, like if you go through. You only have so many people watching each video, and let’s say you’ve got this basketball or shoe video, and somebody’s willing to pay 20 cents every single time.
Somebody who watches that video versus another person might be willing to pay 30 cents every time that purchase someone watches that video, based on this person’s daily budget. The person willing to pay 30 cents will be in the first place, and they will take priority to all the people viewing the video before the 20 cents person. Still, once that person has spent their $ 20 at a budget, then this person is going to take priority.
So that’s how it works, just bidding and if you’re not getting abuse. You want to up your budget if you’re getting like, you know if you’re spending too much money, you want to lower your budget a little bit where we typically like to start with this, depending on how competitive your niche is. How competitive is your market? Do we like to start with 20 cents per view. If you’re spending more than that, you’re probably spending a little more than you need to.
However, if it’s a Hot niche, it’s very competitive; you might need up it. We do have somewhere we go up to, like, we think 50 cents alright, but that’s for every single person to watch your video. That’s not a lead, or that’s not even someone clicking your video to your website. It’s just somebody watching your ad sign easement that we hope you guys get that right there can this popular videos a bit adjustment. You could say: okay, there’s like a scorching popular video like it hits trending or whatever they say hey, you know if there’s a popular video, are you willing to spend a little bit more to like be shown on there, and so you could say: hey I’m willing to spend 50% more 75% more, or whatever?
We think we don’t do that. We don’t worry about that, just because there’s enough other traffic in other places that you don’t need; this is getting a little bit more into the targeting. So we can say: okay, based on your products, and this is going to be a little bit different for everyone, right we’ll show you guys what we do to be a little bit different for everyone. We are real estate agents, real estate brokers, loan officers, and mortgage brokers, so female male unknown doesn’t matter.
We go into like talking about technical stuff. Like doesn’t matter the gender then over typically, if someone’s 65 plus for my market, they’re probably not going to be actively doing stuff. So sometimes that could be a little bit over their head, and a lot of times, if someone’s 18 to 24, they’re almost a little too young to go through and connect and see my stuff. In contrast, like if you got a Shopify store, if you’re doing something else, you might want to target more of the younger crowd yarn community, so based on your product, based on your offering what you’re doing, you know, go through and target those ages right there, parental status, we don’t mess anything there.
You can and then household income just because we’re taking people to live training and selling relatively high ticket products. We don’t want people who, if we don’t know, are now sold income. We don’t want that traffic because it’s unknown and the lower 50%. We don’t want just kind of like freebie secret-type people. We want people willing to invest their business into themselves and what they’re doing, and sometimes we uncheck this. It’s kind of like a back and forth thing, but basically, they soft like the product, amount that you’re selling, and who you’re working with; you can go through and check on or off the household income items.
So the target audience is, so you only want to do one of these four, you don’t want to do all of them. You want to do one of the four, and we’ll show you guys how to go through and use every one of these. So the audience is this affinity, which means groups of people based on their long-term interests. So you click on this, and you go through. What you have to do is you’ve got to create an affinity action people first. We wouldn’t start here. We like that we’ve tested a little bit but haven’t gotten to this a lot. So I would like to leave that to the side for just getting started, Intent, and life events.
You seem like an in-market audience case like they’re in the market for auto moto’s automotive business services. You can go through and target like they’re in the market for real estate right software. You got all these different options right there remarketing. This is cool because you can remark it to everyone. Who’s watched one of your Youtube videos before anyone, the subscribe to your channel, you can remark it to anyone, this visited your website.
So like, you could set up your Google tracking, your Google analytics on your site, and then anyone that visits your site, your blog, your landing page, whatever you can remark it to them on Google. So now You can go through and show your Google ads to them on Google, Facebook, and Instagram, and that you’re like everywhere, so that’s pretty cool. You can also upload a customer database. You can see youtube users with similar audiences; that’s like Facebook’s look-alike audiences. Just like once, you upload, let’s say everyone, who’s watched, your Youtube videos like let’s say us, maybe a thousand people.
What Google does is they’ll automatically create a similar audience to those who have already watched your video. So it has to get to a certain level, as have so many people in the audience. We want to say it’s a thousand, not a hundred percent sure, but then they’ll automatically create it. You don’t have to go through and create it. They automatically create it. There is so you can see. We’ve got several similar audiences based on leads and other things we’ve uploaded there. So those are the audiences. If you pick one, you don’t pick any of these all right.
That’s our words of wisdom right there, and then you skip down here to create your video ad, which we’ll get to that here in a second, or you can go through and say hey, we want to target a keyword. So the keywords would be like so, for example, if we want to type in basketball, or shoes, whatever you know, it’s like you go through. We wouldn’t type in more than five keywords per Google ad group you’re creating just because what happens typically is Google will go through, and they’ll see like oh basketball, shoes getting a lot, and they won’t even really go through and show it to this other list of keywords. He’ll just show all to this specific one right here.
So we probably want to do that, or you go through it. You can see and enter a related website to get relevant keywords and ideas. You could enter your competitors’ websites and get some ideas, or you know your product or service so that you can do some incredible things there. So basically, when someone types in basketball or shoes, your video would show up as a video ad when you’re setting that all up. So now, any topic right here is pretty general. We would avoid this in our personal opinion, and we’ll let you guys know; we’ll share it with you right now.
Audiences And Remarketing
We will start if you guys are going to start. We would start with the audiences and remarketing. People have already watched your videos, your potential customers’ list, and people visit your website; that will be your warmest best bet. You’re going to get your best results right out of the gate, and then from there, we would probably go through and maybe target some keyword level, and then even the next one is placement.
People are interested in like games or health or hobbies or whatever you’ve got all these different options and then remember guys if you choose topics you’re not going to use either one of these other ones, you’re just going to pick one or the other, and then the placements you can say hey, we want to go through, this is pretty cool. You could come here and say we want to choose where my video is. So have you gone through and said we want to go through and search for youtube channels, Youtube videos, websites, or whatever? So we can say: hey, basketball, shoes, and then, when we type that in, we can say okay, we want the youtube channels or Youtube videos.
For your video, because all these videos are already ranked on the first page for basketball, and shoes, if you want people to see your stuff, all you got to do is shoot that video and say hey. We want my ad to run on these specific videos on page one, so you guys say basketball, shoes, or something like that. This is going to be the top search for when you type in basketball shoes, so we click all of these, and then, if our bidding strategies are high enough, would somebody like this is a quick and easy way to get ranked number one in Google?
Choose Video
So now we’re getting into the ad portion. Let’s say something, and they would come in here – choose all these and then anyway, so you can’t see the idea, and you can choose all these videos too and show your stuff to you. So, we’ll usually pick about twenty to thirty videos to show our ads to you just so enough traffic and enough people are watching, but that’s based on the keyword you’re typing in here in the videos you choose. So let’s choose a random video. Would you want it?
You want to choose your video; you don’t want to choose just a random one. So, like let’s say you tell, we mean, watch a lot of basketball videos lately, we’ll choose this one right here, but obviously, this is what you want to do. Do you want to go through and use the video you uploaded because this could be your ad, and when you load it, you want to make it unlisted? So that not everyone on your channel has seen it because it’s probably a little bit different type of ad or video than your typical videos on your youtube channel. So you want to make it unlisted so that nobody else can see it unless they have the direct display URL.
So now we’re going to come over here; we’re going to throw this video in here, and then what we do is we do the in-stream ad, and then we’ll show you guys the actual landing page. We’re just going to come in here, throw in the final display URL and give it an ad name, hit save, and continue, and you’re done. Let us hit a few things on the landing page because Google’s, when you’re setting up these Google Ads campaign structure, they’re pretty specific about what you can do, what you can’t do, and it’s kind of a pain in the butt. Sometimes you got to get your Google Ads rep on the phone and have them look at stuff.
So if you look at this, first of all, we’ve got a start-up here. We said the simple real estate agent newbie system uses the three extra commissions in 37 days. Now Google will look at that, and if we don’t have a start-up there, they’re going to be like, oh, you’re promising that, and not every person’s going to get that which is true, we’re going to percent agree. That’s not true that every person will get it, but we’re saying a real estate agent newbie, we’re not saying that everyone, we’re not promising that they will get it.
So then you got to come down here and say a disclaimer. These sales figures stated above are my purse sales figures, so something kind of like that does a little disclaimer and then even likes right here, Jason, where’s ab real estate lead generation specialist in the last 12 months to generate over twenty thousand five hundred real estates, leads we even have to put a disclaimer on the stuff that we say: we’ve done. Then every single one of these bullet points. We put a disclaimer, just some different things like that. Then you need your contact information. You need an email, a phone number, and the terms of the service privacy policy.
These things are all we kind of pay in the butt, but they are what you have to have them to get approved and second for legal purposes. You also need to have them, so those are a few different items on your landing page or whatever pace you’re sending people and if you’re doing e-commerce like a shop, buy store. You still need that stuff. You still need contact information. You still need terms of service privacy during all that stuff, so it’s not just if you run into a landing page.
Hopefully, that was helpful regarding the complete Google Ads tutorial for beginners with all the new updates that Google has with their advertising platform. So you give an ad name. You hit demo, you’d hit, save and continue, and you’re done all right.
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