My Sales Script - Email Subject Lines

My Sales Script -
Email Subject Lines

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Completely Free No Strings Attached Fill In The Blanks Professional Sales Letter Template

Email Subject Lines

The email subject line or heading is the text indicating the nature of the article below it. The email subject line is the most important element in most advertisements. It is the eye catching text which decides the reader whether to read the copy or not.

Did you know you have about three seconds to capture a potential customer’s attention? Well, now you know. And, armed with that information, you might be able to guess that the single most important weapon in your content armory is your email subject line.

The email subject line of a sales letter is so important because this one little item will either make or break you. It’s estimated that 85% of a sales letter’s effectiveness is gathered in the email subject line! All of these things are purely emotional and will be extremely effective in regards to sales power.

It can easily take someone as long to write the email subject line as to write the rest of the flyer/press release/brochure/whatever. So writing compelling email subject lines is an expertise that can be left to professional copywriters like not only to give you the best email subject lines but those that can capture the attention of the audience.
Famed copywriter and ad executive David Ogilvy, founder of Ogilvy & Mather, had this to say about email subject lines in his book, Confessions of an Advertising Man:

“The email subject line is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.

“On the average, five times as many people read the email subject line as read the body copy. When you have written your email subject line, you have spent eighty cents out of your dollar.

“If you haven’t done some selling in your email subject line, you have wasted 80 percent of your client’s money.”

Often the most powerful email subject lines are those that include some specific benefit within them while simultaneously peaking the interest of the reader as to what may be inside the article.

The key ingredient of a winning email subject line is emotion. Emotion is what moves people, for example, loss of income, loss of health, fear of failure, etc. All of these things are purely emotional and will be extremely effective in regards to sales power. The point is, try to get readers focused on a quick benefit. Grab their attention. If you can’t do it in the initial heading, try a subheading.

Remember, the heading is only a part of the overall sales letter. You need to incorporate all of the parts to be successful but don’t worry! MySalesScript is here to help.

How it Works

Email Subject Lines Templates

If you purchase a template it will be send to you so you can edit it in any way you like.

Custom Email Subject Lines

If you have ordered custom Email Subject Lines, here's how My Sales Script works, in a nutshell.
Step one

We Listen

This means we stop and take time to understand you, your needs, and your goals from the beginning. This makes every other step in the process easier!

Step Two

We Prepare

Taking the information you’ve provided us with, we engage with your content and prepare for your project by ensuring the scope, direction, and story are clearly defined and approved by you.

Step Three

We Create

This is the fun part. You sit back and relax while our 100% US-based team uses our years of experience gained over thousands of projects to create something great for you!

Step Four

You Provide Feedback

You’ll receive your new sales script in draft form and be given the opportunity provide feedback on it. Many of our clients don’t require any adjustments on this draft, but it’s okay if you do. We welcome your feedback!

Step Five

We Perfect

With your feedback we make any necessary adjustments. No one’s perfect, but when we’re done, your sales script will be Perfect! That’s because, by the time we reach this final step in the process, your every need will have been address and considered to create the sales script YOU set out to create – perfect for it’s new purpose and use.

Some of our amazing clients

It’s not easy for me to do my own marketing. I know what I want to say I just don’t know how to put it on paper to make it look presentable and catching to the eye. That’s what Mysalesscript helps me do and I love it!

Dong Wang


All-round professional and friendly service. I am very happy I purchased it a month ago. I love the customer, support thank you MysalesScript team.

Hua Han


I just start with Mysalesscript but  the support is fast and professional, Great product! It’s great to have copywriting tools to increase conversions. Amazing service., amazing software ., well done

Jana Schaefer

Support Service Manager

Mysalesscript is the best with some really useful benefits especially if you’re like me and just getting started in learning to sell online. You won’t be disappointed with their service. I can guarantee it!

John R. Bilodeau

Veterinary Technologist

Email Singles Templates Bundle

Start Up Email-Singles Templates Bundle
Once downloaded just fill in the blanks and use right away
All These Templates Are Included!
1. About Us Email
2. Case Study Email
3. Connect on Social Media Email
4. Customer Appreciation Email
5. FAQs Emails
6. New Product or Service Update Email
7. Newsletter Blog Email
8. Reengagement Email
9. Reorder Email
10. Testimonial Request Email
11. Thanks for Your Purchase Email
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