Forms are one of the most important ways to collect information from your audience. They let you ask your audience questions, collect information, and gain feedback. But before you create a new form, you need to ask yourself whether it’s the right fit for your audience and your company’s goals.
If you’re looking to boost your email signups but aren’t getting the results you want, you might be using your opt-in form wrong. This post will highlight tips you can use to improve your email signup conversion rate — without changing the way you collect emails.
Your website and your audience are separated by an opt-in form.
An opt-in form that’s placed on the landing page that has offers that visitors cannot refuse does its job extremely well.
Forms play a big role in how quickly you can grow your list, so make sure they’re optimized for conversions. And the faster your list grows, the faster your business grows. You can monitor the number of successful subscriptions by checking the opt-in forms for your website.
They need to be relevant to the reader, and more importantly, personalized for them.
Opt-In Forms That Build Relationships With Your Ideal Customer
The following 7 personalization tips will help you make your opt-in form much more effective. They help you in creating a better connection between your website and the audience.
1. Use Your Subscriber’s Name: Give Them a ‘Just for You’ Feeling
Personalized opt-ins have become an important part of building a relationship with your audience. 74 percent of your audience expects a personalized experience from your website. If the content doesn’t match their preferences, the conversion rate decreases.
The best way to personalize your opt-in form is by including the name of the customer in the copy. Most websites use usernames to identify visitors.
Their name is your customer’s favorite word in the world. We’re really happy when someone remembers our name! It makes us feel important. You can provide that feeling on a scale by providing personalized pop-up content for each user.
2. Location-Based Messaging: Local Targeting in a Global Market
Visitors’ location can also help personalize the opt-in form by giving an option of the location to the customer.
The customers select the place and get engaged in the campaign. When the audience is redirected to the customized website of your company (according to the location), the probability of signing in improves.
This way of targeting the audience based on their locations is also called Geolocation targeting.
3. Chatbots: Conversational Opt-In Forms
Many companies are using virtual assistants to interact with their customers A chatbot is an application that communicates with human beings through a live chat interface.
Many companies use chatbots to help them sell their products and services and also to find out what they need from their audience.
A simple chatbot could simply scan the keywords in customer inquiries and deliver a pre-packaged answer. The customers get engaged with a chatbot and this provides 24/7 customer service to your audience. It also allows you to interact with customers on many different levels, and create a strong brand image.
These chatbots also help new users get acquainted with the services offered by the company quickly and engagingly.
4. Pop-Up Surveys: Customize Opt-In Forms to User Interests
That’s why it’s important to personalize 2 other aspects of your customer’s journey: Optin forms Email campaigns “Optin forms” are simply things like popups, floating bars, welcome mats, and so on that capture your visitor’s email address.
Use your pop-up builder’s targeting features to set up the conditions that trigger your opt-in pop-up for best performance.
And once they started personalizing their opt-in forms with My Sales Script saw BIG results. In many cases, it converts better than the traditional form.
Survey pop-ups allow you to customize the user experience and gather additional data before asking to opt-in. You can then use email marketing software to send targeted automated emails.
5. Use Page-Level Targeting: Behavior-Based Opt-In Forms
You can use page-level targeting to create different options for specific pages of your website. The more relevant your web page content is to the campaign you’re running, the more engaged your visitors are likely to be.
You can use page-level targeting to show different offers to different groups of visitors. For example, if you’re selling a product, you might want to show an offer for new customers, but not for returning ones.
You can also do the same in your e-mail marketing campaign; if the product allows for customization, you can customize the products according to the visitors who come from the campaigns.
You can use this method to segment the emails and lists of subscribers based on their interests and interaction on your website
6. Spin Wheels: Gamified Opt-In Forms
Interactive campaigns give your audience control, and that makes them want to engage and subscribe.
People play games to feel the sense of satisfaction that comes from winning.
It’s Fun and Exciting! From a user‘s point of view, it’s irresistible to spin a wheel with the possibility to win something.
Games like spinning are fun to play, and they make visitors feel involved.
Businesses used gamified opt-ins by offering spin wheels on the homepage of their websites.
This encourages their user base to come back for more and shop even more frequently on the website because that gives them more chances to win prizes.
7. Personalized Content Upgrades: Giving Your Users a Little Extra
You need an attractive offer to capture those first-time visitors since chances are, they won’t come back otherwise.
You can win people over by offering them something valuable in return for their email address. The online signup page should be easy to use and appeal to the audience. The content should be easily directed towards the message.
A simple form alone won’t guarantee a flood of submissions. You need to use other methods too. Your form should have a free offer which will eventually attract more visitors to your site and more subscribers to your email list. Your form should have features that compel visitors to sign up.
Do You Know Your Website’s Hidden Growth Potential?
Try our conversion-driven web page test and see how much your website is designed for conversion and which parts make people abandon your site.
Every website and its audiences are unique. The type of techniques used by an author to collect leads could vary widely from say a blogger or a B2B company.
So, it‘s always better to test which strategy works best for you before changing anything.
These techniques will help you increase your opt-in conversions if email lead generation is one of your primary goals.
And using one of My Sales Script’s most popular competitors is a great way to get going with getting these conversions.
We offer a range of services to give your business an online presence, allowing you to focus your time and energy on the rest of your company, contact us at MySalesScript.com.