How To Send A Successful E-Commerce Product Follow-Up Email
A follow-up email is an email or sequence of emails sent in response to the actions of subscribers. It stimulates them to choose a paid plan instead of a free trial, set up a meeting for B2B, leave feedback, buys another product on an e-commerce website, etc.
If the thought of writing a follow-up email makes you feel a little uncomfortable, you’re not alone. Our instincts tell us that if someone hasn’t replied to our first email, they’re not interested and that they’re not going to like it if we bother them again.
An important goal in marketing is turning a one-time consumer into a loyal client. Product sale follow-up emails aim to add more value to the previous purchase. After the sale happens, ask the customers about their experience using the item or service they bought from you, and suggest purchasing some additional products. In a follow-up email, you can propose discounts for products that enrich the original purchase.
Section 1: Introduction to E-Commerce Product Follow-Up Emails
Email Subject Line
Here’s a simple test to make sure your e-commerce product follow-up emails title doesn’t sound gimmicky. Type in the product name and text of your latest product announcement (the one that the customer downloaded and decided they don’t like). Is the title exciting or cliche? Do you agree with it?
Hello, Dear Customer, My name is [product name], and I am the founder of [company]. My team and I launched this product to share [different reasons] that we use this product today. We heard how effective it is, so we have decided to offer it at a special price for [current coupon code]. The special price starts from [current pricing]. Today is [date]. If you have any problems with this product, please get in touch with me.
Important points to make in an E-Commerce Product Follow-Up Email
The steps of a successful product follow-up email
First, think about the purposes of the products and the promotional messages you will use in them. You’ll need to fill in the blanks in your following emails.
Find out more about the needs of your subscribers by providing a service description, visual reference, etc.
Do some online research and identify similar products with the exact needs. You can compare features, look at product reviews and testimonials, read the user comments, and get ideas to engage them more.
Ask your subscriber if they use your products or services, what they like about it, what is missing, what features they’d like to see.
That’s all, folks! Don’t forget to follow up! If you have any questions, feel free to leave them in the comment box below.
The magic of the subject line
As our experience shows, the main reason why people don’t respond to emails is that they’re too busy to read them.
It seems silly to force someone to read the email if they are too busy to read the subject line. However, we’ve seen that it’s just not possible to write an effective subject line without you intentionally including these elements:
A compelling statement that provides value to the reader.
You can use: “Introducing the latest update to our design team” or “Your next step in online purchasing.”
Introducing the latest update to our design team” or “Your next step in online purchasing.” A sentence that can be expanded into a paragraph.
You can use: “Let’s start a conversation” or “Questions?”
Let’s start a conversation” or “Questions?” Something that shows you care.
Benefits include increased sales, more loyal customers, and higher customer satisfaction.
After you’ve executed the purchase, your follow-up email should start with a thank you note, thanking the customer for their trust and loyalty, and asking for feedback to help you improve your services.
Remember that they have just enjoyed your product. For a first purchase, asking for feedback is more appropriate than repeating the entire sale. Still, eventually, all buyers will get so comfortable with your product that they will start to feel that you’re not providing enough value. They’ll need to be reminded to buy additional products from you in the future.
After reviewing the feedback, you can move on to the next stage:
- Turning your visitors into loyal buyers
- Boosting your conversion rate
- Getting more conversions from your website