How to Write a Full Blown Email Series: A Guide for Beginners
An email series is a sequence of emails automatically sent to specific segments of people on your email list. An email sequence can be trigger-based or time-based. When an email sequence is trigger-based, emails are sent based on actions such as browsing behavior, subscribing to your list, reading or downloading content, and buying a product.
A time-based email series (sometimes called an email autoresponder) sends emails at predetermined time intervals, like right after opt-in, 20 days after purchase, or on your anniversary offer sales.
Full blown email series are one of the most underutilized digital marketing tactics and yet one of the most powerful. In this article, I will share what you need to know to leverage email sequences within your digital marketing campaign.
Email series are automated. They take people from not knowing your company to becoming full-blown, enthusiastic customers (who love to recommend your brand).
Section 1: Why should you use email series
An email sequence is the best way to engage your most valuable (and receptive) segment of users who will be the most likely to share their reviews and testimonials on social media and help promote your business to their friends.
Email series are one of the most underutilized digital marketing tactics and yet one of the most powerful.
Two significant benefits you will enjoy when email sequence marketing are the ability to effectively engage your most valuable (and receptive) segment of users who will be the most likely to share their reviews and testimonials on social media and help promote your business to their friends.
Another benefit is your ability to run an automatic campaign that does not require any human action to get started.
What makes a good email series
A good email series doesn’t waste time and can be triggered right away,
It doesn’t annoy people.
It’s proactive and appeals to them and their needs.
It is visually appealing and easy to read.
It’s long enough to satisfy and elicit a response.
It appeals to a variety of people on your list.
Let’s get started with an example.
Email series 101: Getting customers to the second stage of the sales funnel
We’ll be sending weekly emails to our leads and subscribers, one at a time, for 14-days straight.
The series aims to help people from initially interested in our company and product to becoming full-blown, enthusiastic customers.
We will start with a series of introductory emails to let them know what we do.
How to create your email series
If you’re reading this article, you already have a list of potential customers. Now that you have some followers, how do you turn them into leads?
Let’s start with creating a full blown email series. We’ll build the email series by building a series of emails, not by searching for some viral idea. We’ll start from scratch, from 100 potential customers, and turn them into a targeted, engaged group of fans.
Step 1: Have a company name and a mission.
The number one indicator of a successful email series is your name and your mission. We can’t just create a series of emails and hope that they get the right people’s attention. It’s best to create the series with your audience in mind.
Automation best practices
Email sequence success is based on five significant aspects:
Your email sequence is a combination of trigger-based emails, time-based emails, and sales promotion emails. Your triggers and promotions should be assertive and personalized to each segment.
Your sequence starts and ends at specific time intervals. You need to set up email sequences that are smart and perform to your business objectives.
You need to personalize your email sequence to the individuals who participate in the sequence.
It would be best if you assigned an open rate and conversion rate to each segment.
You must manage your sequence carefully to ensure that it works for you.
I’ll start with your sequence idea and then talk about how to start a trigger-based email sequence and end it with how to convert it.
Today we have over 30,000 emails sent per day. That number is increasing as we have just surpassed 10 million email subscribers. This is incredible growth for a company that didn’t even exist five years ago. One of the reasons for our growth and our emails are so well-received is our digital marketing is highly automated. We have been testing this approach for years with our digital marketing agency, and it has been proven to work exceptionally well.
Here are some reasons why email sequences are so powerful:
Unlike other digital marketing tactics, email sequences are fully automated, supported by our AI (Artificial Intelligence) engine.