Live demos are an extremely effective way for your business to generate qualified leads and boost sales by showcasing its products to potential customers.
When you’re trying to persuade a customer that your product or service is right for him or her, it’s important to realize that your words don’t carry much weight. You’re always going to claim that your product is better, so why should anyone else trust you? The short answer is no, and that is why we must find ways to prove our products’ utility to them.
Reviews from real customers are a very common way of doing this because they provide an unbiased evaluation of the product. If there are lots of positive reviews, that indicates that people think your product is as good or better than you claim it is.
Live demos are a great way to show off your product because you’re not just telling people how good your product is, but you’re showing them with a detailed demo. Another great benefit of having a sales funnel like this is that it allows customers who purchase from you to ask questions about the products and the business, giving them more information about the products and helping you to start building relationships.
Live demo funnels are something new for most people, but if you’re interested in knowing whether they could help your business, read on.
What Is A Live Demo Funnel?
Showing live product demos is an extremely effective way to demonstrate the benefits of your products to potential customers. A lot of companies use Facebook Live to stream their product demonstrations, and that can be useful. However, you’ll see better results from your product demos if you incorporate these into a full strategy, which is what live demo funnels offer.
You can use software like Google Hangouts to stream live videos of product demos. The page displays a large video player in the middle, with an eye-catchy headline at the top. It also has a cool feature that lets customers ask questions while you’re live. This helps engage live people and answer any questions they might have about the product, which makes them more likely to purchase the finished video. You can make this whole process quick and easy for your clients by including links that take them straight to your product pages.
However, if people cannot be present at the time of the live product demo, that does not mean they cannot view the content. The live demo funnel allows you to save all of your previous streams so they’re easy to access in a panel underneath your current stream. The page will display a maximum of 6 previous videos at once, with headlines and thumbnails. More can be stored in the archives. It allows people to explore your product and service further and ensures that they don’t miss any of the videos you create.
The notification feature is an extremely effective way of building relationships with consumers and encouraging them to watch your content again. If people want to they can click a button to create a pop-up where people can enter their email address, so they will be notified when you stream a live demo.
The live demo funnel is a very simple 3 step sales funnel:
- The first step is to demonstrate the product yourself. If the customer is impressed by the demonstration, they will become qualified leads.
- Step two is getting a customer to visit the link and sign up for notifications about upcoming product demos.
- Finally, when people click a link directly to a product page, they’re likely to convert into leads that are likely to turn into sales.
The Benefits Of A Live Demo Funnel
Live demos can be beneficial for your business in so many ways, and if you haven’t tried them before, you should consider including them in your digital marketing strategy.
If you’re selling a product with lots of features, don’t just list them all on your product page. Instead, focus on listing the most important features and benefits first. This information can be too technical for the average consumer and they don’t want that. They want to see clear, tangible proof of how your product is going to help them live better lives. Live demos allow you to demonstrate the product to potential customers and answer any questions they may have about the product before they buy it.
Live demos can also be useful for current customers who have already purchased the product, so they can see how it works. To encourage repeat customers, you must ensure that your current customers are getting the full benefits from your product. If your product has lots of different features, you could create videos explaining how to use it properly and what its potential uses are, so that the customer gets more out of their product.
Live streaming encourages a lot of engagement between the company and its consumers, which is always a good thing. We often talk about social media engagement and put a lot of effort into creating posts that get shared, commented on, and liked because it helps to form relationships and build trust. However, the engagement that you get from a live demo is even more valuable than any other form of marketing because it is happening in person. Customers can submit their questions and request clarifications about your demo, and you can demonstrate the value of your business and the value of your product by answering these questions during your presentation. If you want to encourage these potential customers to buy from you, building their trust is essential.
If your live stream goes well and viewers are impressed by your product and can follow a link directly to your website, you’re likely to see a big boost in sales because they can click through to your website to buy your product. If you simplify the process and make it easy for customers to buy, they’re far more likely to convert into paying customers.
Here are some general benefits of using a Live Demo Funnel, but you may be curious about how they translate to your particular business. Live content is an effective marketing tool for any business regardless of its industry. Here, we’ll look at some examples of how different types of businesses might use a demo funnel.
How To Use A Live Demo Funnel
E-Commerce
E-commerce businesses can benefit from using a live demo funnel because it gives them a chance to showcase their products. It’s a good way to promote new products that aren’t yet performing well. So you can show them their value to potential customers before they’re available for sale. If you link directly to your site from another site, you’ll be able to drive more traffic to it and generate a lot of quality leads.
Software Companies
Demos are a great tool for software companies because it can be difficult to explain how they work in writing. The best way to show off the simplicity of your software would be to record yourself demonstrating it using screen capture. The archive on the demo funnel serves as a good place to store tutorials that current customers can use too.
Professional Services
Companies that sell professional services may wonder whether they should use a live demo funnel because their products aren’t tangible. However, companies that provide services can benefit from live interactions with customers. If you host a live Q&A where you outline the service you offer and then allow people to ask you questions directly, you can engage with your customers and ask them specific questions about how your services could benefit them.
Speakers and Consultants
Live demos are a brilliant way for speakers and consultants to show off their skills and give customers an idea of their services. Live streams are often used for speakers and consultants to sell their knowledge and expertise.
These are just some of the ways that businesses can use a live demo funnel to advertise their products and services. If you are considering using it in your own business, read on for some tips to help you get the most out of it.
Network Marketing
Live demos can help network marketers in two ways:
- Firstly, it’s a good way to promote your products and increase sales.
- Second, it is an effective method for explaining the marketing process to people who may be interested in doing so themselves. You can answer any question that people may have about the product and provide them with instructions on how to use it.
Live demos are just one way that businesses can use a funnel to boost sales and increase traffic to their websites. There are many others. If you want to see tangible results from live demos, you must know the product correctly.
Running A Live Demonstration
The most important aspect is the live demonstration itself, and this can be more difficult to get right than you might think. If your demonstration is not engaging, customers will switch off and stop watching.
Remember that this is a demo and not a tour of the products. You should not just go through each feature of the service and explain how they work. It doesn’t consider the customer. Instead of focusing on the general challenges that customers face, think about the specific challenges they have and show them how your product can solve those problems.
If you’re selling accounting software and your demo starts by explaining how to log in and perform basic tasks, people will lose interest. They’re probably using an accounting software program already and they know all this stuff. If they don’t, they can work it all out when they buy the products. Instead of showing them some of the features that the software has, show them how they can use these features to solve common customer challenges.
It is also important for you to let the viewers direct the demo, and that is where live aspects come into play. If you decide exactly which aspects of your product you want to talk about and you read from your prepared script, there is a good chance that your audience won’t be interested in that particular topic. Start by asking people what challenges they face, and then use that information to guide the different talking points during the demo. This ensures that your demo is relevant to the audience and holds their attention throughout.
Always save the best for last when describing the different benefits of your products. You can start building interest by solving small issues first, so you get the attention of the customer. Then, towards the end, you reveal the best feature that will blow them away. Any feature that saves a lot of time or makes a very frustrating or difficult task a lot simpler is always going to be a hit.
At the end of your demonstration, you can then open up for questions from your viewers. This is your opportunity to cover any important points that you may have missed and reiterate the main points that you want to get across. Make sure that you leave yourself enough time to answer all questions so none of your customers feel that they have been neglected.
In some cases, it may also be beneficial to include some of your customer reviews in your demonstration. Customer reviews carry a lot of weight and the testimony of previous customers lends legitimacy to your product or service.
Hopefully, the customer will be convinced by your product or service by now, but you still need to give them that final push to close the deal. If you are selling a product through your website, make sure to direct them to the link below and encourage them to follow it. You could even offer a small discount for people that come to the site straight from your live product demonstration, which creates a sense of urgency and helps to drive sales. If you are selling software or service of some kind, you need to give some detail about the process from the customer’s point of view so they know what to expect next.
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Production value is very important when you are using a live demo funnel as well because it has a big impact on the way that leads will view your business. If your live video demonstrations do not have good production value, it makes your business look unprofessional and amateurish. You will generate a lot more qualified leads if you hire a professional video production company to manage the live stream for you.
If you get the demonstration video right, you should see an increase in sales when using a live demo funnel. However, there are some other technical aspects that you need to get right as well.
Setting Up Links
After your demonstration is over, you should have plenty of customers that want to buy your product. You need to capitalize on that excitement by making it quick and easy for them to buy your products. Live demo funnels allow you to create a button underneath your video which links directly to your website.
Writing Headers
Live demo funnel platforms let you create a header and a subheading above your videos. Your titles must be eye-catching and exciting but also informative. Also, consider SEO because people may find your videos by searching for them and watching live demos in the future.
First, list the most relevant keywords for your product. Then, use Google AdWords to see which ones get the best results. You need to find the right balance between search terms that produce lots of clicks, and less competitive terms that don’t bring in as many visitors. After choosing the right keywords, you then need to write a snappier title that captures the attention of customers and tells them exactly what they can expect from the video.
You can use the subheading to give people a bit more information about what the content of the video is likely to be. It should also explain how they can ask questions and interact with you during the demonstration. Avoid making your headings and subheadings too wordy because this will set the wrong tone for the video and cause people to switch off. It needs to be exciting so people are in the right frame of mind when the demonstration starts.
Promoting Your Live Demonstrations
If you want to use a live demo funnel, you need to get viewers in the first instance. You need to invest in creating a live product demo, so it’s important that you have enough views and you generate enough leads before you spend any money on advertising.
When you’re trying to promote your demo video, you must avoid promoting your product. Many businesses make the mistake of focusing too much on the product and not enough on the demo. Customers need to know what the practical details of the demonstration are, like when it begins and how long it will go on. They also need some insight into what the content is likely going to be so they can determine whether it is worth their while or not. Focus on the challenges your product solves rather than its features because this is a more efficient way of enticing people. If you list all of the product features, why would anybody need to watch the product demo?
Start promoting your live demonstrations early so you have a good audience from the beginning.
Images of the platform can be used to make your promotional materials more visually appealing. If you include screenshots of the live demo funnel, it gives the customer a sense of how the demo will look and feel. It also shows a high degree of professionalism that encourages people who see your product demonstration to buy from you. It’s usually best to focus on making the user experience great.
Finally, you should consider the product demo as an event because this may help build excitement for it. Tell them what they will learn if they watch this demo, who is demonstrating it, and why they should care about it.
Live demo events are a very effective way to market your products because they’re an easy way to reach qualified leads who have already expressed some interest in your products If you send an email to a potential customer outlining what they can expect from the demo and inviting them to attend, you should receive a good response.
Social media is also an effective tool for promoting your video tutorials. If you have a large following, you can reach a large number of qualified leads by posting about your upcoming live demonstrations Social media is a great way to build tension and excitement about your upcoming event. Before your live demo, post about it repeatedly so people know it’s not just another regular webinar.
Social media is also a very good tool to use during the live demonstration itself. You can post examples of the questions that customers are asking and your answers to them. Details about the number of people that are currently watching can help to entice people as well. If you make these posts throughout the demonstration, with a link to the live stream, you can pick up more viewers along the way.
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Keep your strategies current
In-game ads were once limited to bestselling titles from huge-revenue studios, where ad space came at a premium. However, as gaming becomes more widespread across all device platforms from independent studios, the availability of in-game ad space has exploded.
We can help you take advantage of this new territory; our experts know how to integrate your ads with seamless product placement, pop-up videos, or even in-game sponsored giveaways. Our team is committed to keeping your strategy up-to-date with the sharpest of technology advances.
Measuring Your Performance On A Live Demo Funnel
You must measure the effectiveness of your live demo funnel to ensure that your investment is worthwhile. There are several different metrics that you can look at which will give you a clear picture of how effective your live demonstrations are.
Number of Viewers
The first metric that you need to analyze is the number of viewers that your live demonstrations are getting. This is a simple way to gauge whether your promotion efforts are effective or not. If you regularly get a lot of viewers on your live demonstrations, the first stage of the sales funnel is doing its job. You have captured the attention of potential customers and they want to know more about your products.
You must analyze the source of those viewers as well. For example, are there a lot of people visiting your site because they found you through social media, or are the majority of your visitors coming from your email marketing campaigns? You can use these numbers to alter your promotional content so you can get more viewers shortly.
You should also take into account the number of repeat viewers you have. If your audience is mainly made up of the same individuals each time, that means your sales funnel isn’t generating new leads and you’re not moving them through the funnel effectively. This may be due to an issue with your video content because it isn’t encouraging viewers to click links and consider buying a product.
Engagement
Live demos are an important part of any sales funnel. If customers are engaged and ask lots of questions when watching your video, then they are interested in the topic and they want to learn more about the product. So they’re likely to be ready to buy. However, if engagement is low, that is not necessarily a good sign and it may be difficult to move those leads through the sales funnel.
In some cases, this may be because you are not inviting engagement from your customers. You must make it clear that viewers can ask questions and you will give them detailed answers. Let their questions lead the demonstration and you should see an improvement in engagement. If you can manage that, you will be more likely to move leads along the sales funnel.
Product Page Traffic
A well-executing live demo funnel should see a significant increase in traffic, especially on the product pages that are linked under the video. You need to monitor traffic on these product pages and see how much of it comes directly from your live product demos. A high click-thru rate is an indication of a successful conversion, but if you have low click-through rates, your sales funnel is probably not working as it should be.
If you find that your leads are blocked at this stage of the live demo funnel, likely, the demonstration itself is not convincing enough. You may be generating leads at the top of the funnel and attracting customers to the demonstration in the first place, but you are not doing enough to move them along and convince them to click through to your site.
Notification Calls To Action
When you’re doing a live demo, you should include a clear call to action and invite people to subscribe to your YouTube channel. Analyzing the number of people who opt-in for these notifications gives a good idea of the level of interest you are generating. Those customers aren’t moving through the sales funnel immediately, but they’re qualified leads that are likely going to progress in the future, so don’t ignore them.
Conversion Rate
The best way to evaluate the effectiveness of a live demo funnel is by measuring your conversion rate. This will help you see how many customers have completed the entire funnel. When measuring your conversion rate, it is important to separate traffic from your live demo funnel from the traffic coming from other sources. Measuring the conversion rates of people who have clicked through from the demo video will give you an idea if you are seeing a good ROI for the time and effort that you have spent creating the demo videos.
Live demos are a very effective way of generating qualified leads by showcasing the features of your product and interacting with your customers directly. By answering their questions about the product, you can alleviate any doubts that they may have, and move them along the sales funnel. If you create an interesting demo with good production value, then you should see a good ROI on your investment. If your business isn’t already using a live demo funnel to generate leads and boost conversions, you should make it one of your digital marketing strategies.