I’m going to discuss with you a checklist of nine steps that you can use to improve your sales page conversions and make more money.
The average landing page converts from one to three percent but the companies that are optimizing those pages are seeing two to three times that conversion rate just by using a few simple tricks.
To really get data and to know what your conversion is? You actually got to build the pages first and then optimize them but these tips will help you do that in the beginning and then once you’ve got some data, once you’ve got some conversion statistics you can make little tweaks in there and improve them more and more.
1. To Understand Your Campaign Goals
Number one understand your campaign goals, your goal is not to sell them all the products on your site the CTA or call to action should only have one offer so many landing pages that businesses make have multiple offers on there and they end up confusing the consumer and they never end up buying anything so keep in mind you’ve got to know what your campaign goal is?
2. Sell One Product Or One Service
The campaign goal is to sell that one product or one service and not give multiple offers remember to write simple and straightforward headlines now you only have a few seconds to hold that person’s attention.
3. Headline Should Describe The Results Of What That Person Wants To Get
The headline should actually describe the results of what that person wants to get a good example would be new mothers learn how to lose seven pounds in 14 days without cutting up the food you love that’s a result that they’re looking for that’s the kind of headline you should have on your landing page.
A lot of people think that if they have a really pretty landing page that’s gonna make them a lot of money but no matter how pretty your landing pages without good content on the page, you’re not going to make any sales.
4. To Use The Right Images
Number four is use the right images, the right images are crucial do not make a page that doesn’t sell your product or service I looked at a landing page the other day, and it was from a dog trainer and she has good pictures of her, and her dog and she trains dogs and tons of pictures but she had pictures of other dogs that were unrelated to her business that was not good image continuity you’ve got to have good image continuity those images have to sell your product and service at all times take this.
For example this is a website dedicated to helping companies find the right meeting it has a great landing page that sport high-definition images coupled with really cool icons to highlight their selling points and something important to remember good content coupled with a great image, equals high conversions try to get them right both at the same time.
5. Call To Actions
Number 5 employ CTAs that make users take action. What do I mean by CTA I’m talking about a call to action I’m talking about a button make sure that button has a color that contrasts with the background don’t let it blend in make sure it stands out if you can put a shadow behind that button do that the better. That button is the more it stands out the higher your conversions are going to be make sure the size of the button is large enough to where people can see it too.
Often people will put a button size on there that’s so small that you can’t even find it on the page in addition to that, make sure the message on the button really says what they’re going to get if it’s downloaded of course have a button say download of course, not click here make sure that the button actually is the call to action.
In this landing page CTA is the perfect example of how a message can push customers into taking much-needed action, and if you notice the button actually says what he wants you to know teach me how to get 100,000 visitors it actually says what the call-to-action is?
6. Highlight The Value Proposition
Number six is highlight the value proposition let these people know that you’ve got something extraordinary to share with them, or to sell them and it’s a great deal if you do this on your landing page.
You’re going to get much higher conversions take, for example this landing page with uber lubbers landing page does a great job with their unique value proposition, we have heard stories about people who quit their monotonous jobs just to drive a cab for uber but why this landing page possesses the right value position to attract such people who are looking to have financial independence that’s what there going after words like good money and work when you want to work in no office and no boss really resonate with these people to truly sell the person on the landing page.
You need to understand their pain points even better than they do if you can describe their pain points better than they can you’re gonna get a sale.
7. Loading Time
Number seven is loading time matters if that page takes a long time to load it can cost you a lot of sales now Google has a tool called Google PageSpeed insight. You can go there and you can find out why your page is loading fast or not loading fast and make the corrections that are gonna be necessary remember your landing page is the deal breaker make sure it loads super super fast and you’ll see an increase in your sales.
8. Optimize Your Form Fields
Number eight is optimizing your form fields now what do I mean by that if you ask for a lot of information upfront from somebody the odds are they’re not gonna opt-in if you’re asking for the first name, last name, phone number, email, and address. You’re gonna get a lot fewer people than if you just ask for an email address.
If you want to get more information after getting the email address you could always do but it’s so important to get the email address first, the highest converting pages only ask for an email address now check out this, bills.com is a debt management system and it makes use of a multi forum in a smart way by asking the customers to choose their debt amount, and then goes ahead and collects their information afterwards.
They’ve already given up the information about the debt now you can ask for their personal information because they’re already involved and just a simple point to remember users are more likely to give up an email address than they are a phone number so if you have to pick one or the other always go for the email and then you can follow up to make an appointment and possibly get their number later.
9. Test Your Pages
Number nine is a be test your pages, this is the toughest thing for people. Where you have a page that’s working and you don’t want to mess with if you use a software that can do an a/b test we use Kartra.
Kartra can automatically do this ad split test for you couple things to remember though if you do an a/b split test only change one thing, don’t change two or three things on the page because you won’t know which page change actually made the difference.
For example if you want to change the headline just change the headline have the exact same page both of them identical except for the headline, if you don’t want to do the headline you want to do an image that’s fine too. Just change the image but don’t change the headline remember just change one variable at a time figure out which one converts better, and then you can go back and split test that page again.
Landing page optimization is not an exact science. However these nine rules will help you out immensely if you put them into practice continually test your pages continually try new things, and you’ll see your conversions go up.
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