My Sales Script - Sales Letters

My Sales Script -
Sales Letters

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Completely Free No Strings Attached Fill In The Blanks Professional Sales Letter Template

Sales Letters

A sales letter is a piece of direct mail which is designed to persuade the reader to purchase a particular product or service in the absence of a salesman. It has been defined as “A form of direct mail in which an advertiser sends a letter to a potential customer.”

It is different from other direct mail techniques as the sales letter typically sells a single product or product line, and further tends to be mainly textual as opposed to graphics-based, although video sales letters have become increasingly popular. A sales letter is usually, but not exclusively, the final stage of the sales process before the customer places an order, and is meant to ensure that the prospect is committed to becoming a customer.

Because of the direct response nature of sales letters, they can be carefully tested on an ongoing basis to determine which version performs best in customer and sales conversions. Sales letters are usually developed incrementally, with split testing of various elements. This ensures that the marketeer or copywriter confirms which headline, body text or graphic design converts best. On the internet, it is possible to track additional variables, such as the bounce rate, the open rate of emails and click through to the checkout, among others.

The sales letter has become an integral part of internet marketing since the advent of the internet and typically takes the form of an email or webpage. Sales letters are part of the publicity – cum – advertisement campaign for a product or service. When compared to TV, Cinema, newspaper, magazines, handbills, direct marketing and window displays which are the other forms of publicity and advertisements, sales letters have the following advantages:

It functions as a sales person:

A sales letter educates, persuades and convinces the customer to buy a particular product or service wherever a sales person cannot visit the customers.

Direct communication:

It can be sent directly to prospective customers.

No competition:

The messages in the sales letters do not have to compete with other advertisements unlike TV and newspaper advertisements where ads of various competitors are shown.


It creates and maintains goodwill among the customer by offering quality products and services.


Unlike TV and Cinema advertisements sales letters can be set aside and read later at leisure.


It is less costly as compared to other forms of advertisement.

Easy assessment of effect:

As they are sent to a definite number of persons who are classified into demographic groups based on age, income, profession etc. their effect can be accurately measured.


Unlike sales representatives, sales letters get quick, direct access to the target person.

Wider area:

Sales letters that are posted can reach remote areas which are not possible in case of modern means of advertising and promotion. It widens the market for existing products without much cost.

Mail order business:

It is the main source of securing orders for a mail order business.

Customer education:

It educates the customer in selecting the right type of goods and services.


Repeated appearance of a sales letter has the effect of a reminder. It helps the customer to remember the product or the service of a firm whenever he is in need of it.

Personal touch:

Sales letters can add a personal touch to advertising which is not possible in other forms of publicity and advertising. It also keeps the customers constantly in touch with the company and its products and services.

How it Works

Sales Letters Templates

If you purchase a template it will be send to you so you can edit it in any way you like.

Custom Sales Letters

If you have ordered a custom Sales Letter, here's how My Sales Script works, in a nutshell.
Step one

We Listen

This means we stop and take time to understand you, your needs, and your goals from the beginning. This makes every other step in the process easier!

Step Two

We Prepare

Taking the information you’ve provided us with, we engage with your content and prepare for your project by ensuring the scope, direction, and story are clearly defined and approved by you.

Step Three

We Create

This is the fun part. You sit back and relax while our 100% US-based team uses our years of experience gained over thousands of projects to create something great for you!

Step Four

You Provide Feedback

You’ll receive your new sales script in draft form and be given the opportunity provide feedback on it. Many of our clients don’t require any adjustments on this draft, but it’s okay if you do. We welcome your feedback!

Step Five

We Perfect

With your feedback we make any necessary adjustments. No one’s perfect, but when we’re done, your sales script will be Perfect! That’s because, by the time we reach this final step in the process, your every need will have been address and considered to create the sales script YOU set out to create – perfect for it’s new purpose and use.

Some of our amazing clients

It’s not easy for me to do my own marketing. I know what I want to say I just don’t know how to put it on paper to make it look presentable and catching to the eye. That’s what Mysalesscript helps me do and I love it!

Dong Wang


All-round professional and friendly service. I am very happy I purchased it a month ago. I love the customer, support thank you MysalesScript team.

Hua Han


I just start with Mysalesscript but  the support is fast and professional, Great product! It’s great to have copywriting tools to increase conversions. Amazing service., amazing software ., well done

Jana Schaefer

Support Service Manager

Mysalesscript is the best with some really useful benefits especially if you’re like me and just getting started in learning to sell online. You won’t be disappointed with their service. I can guarantee it!

John R. Bilodeau

Veterinary Technologist

Sales Letters Templates Bundle

Start Up Sales Letters Templates Bundle
Once downloaded just fill in the blanks and use right away
All These Templates Are Included!
1. Promote Your Course Sales Letter
2. 3-Step Sales Letter Formula Sales Letter
3. Direct Mail Formula Sales Letter
4. The P.A.S.T.O.R. Formula Sales Letter
Looking For Completely Done For You Sales Letters?

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