How to Write a Full Blown Email Series: A Guide for Beginners An email series is a sequence of emails automatically sent to specific segments of people on your email list. An email sequence can be trigger-based or time-based. When an email sequence is trigger-based, emails are sent based on actions such as browsing behavior, […]
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The Incredible Benefits of Writing a Sales Letter A sales letter is direct mail designed to persuade the reader to purchase a product or service without a sales associate. It has been defined as “A form of direct mail in which an advertiser sends a letter to a potential customer.” It is different from other
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The Power of a Good Headline: How to Write One That Will Make Your Content Go Viral The headline or heading in the text indicating the nature of the article below it. The headline is an essential element in most advertisements, and it is the eye-catching text that decides the reader whether to read the