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How to Write Clickable Headlines That Drive Traffic and Shares

The blog headline is (very likely) the first thing that will catch your eye and spark your interest. You could miss out on more traffic, leads, and potential customers if it isn’t a strong one. That’s the power of a great blog headline. But what’s the secret formula? Blog headlines aim to accomplish two things: […]

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How to measure the performance of a homepage funnel

It is not simple to measure the performance of a homepage funnel, but it is possible if you are consistent. Let’s have a look at what you need to do Measure the efficiency of your call-to-action buttons. A homepage funnel is a list of calls-to-action (CTAs).  However, you usually don’t know which design or wording

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