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Types of Google Ad campaigns and their best practices Google Ads

Google Ads, formerly known as Google AdWords, is an advertising service developed by Google that allows businesses to advertise via ads in Google search results and on the Google network. It is a pay-per-click (PPC) advertising solution where advertisers pay per click or impression on an ad. Bidding Adwords ads work like an auction. If …

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Increase Your Sales and Engagement by Focusing on the Customer

Customer engagement is one of the most pressing issues for marketers today. Why? Because it underscores the whole reason why marketers market: To build relationships with customers that ensure they choose you over your competitors, enjoy and benefit from the product or service, keep returning for more, and tell others to try it too. To …

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