Video marketing is a great way to get more conversions and sales. But many people don’t know how to write one. The following will show you the basics of creating an engaging video sales letter that will help you boost your online sales.
- Start by writing your script for the video
- Outline the purpose of your video
- Plan out what to say
- Create customer avatar(s)
- Know how long it will take to complete the video
- Film or record yourself talking
- Decide on production quality
- Test your video on real people before publishing
Why You Need Videos to Boost sales
If you like your business to grow, video is one of the best ways to do it. Videos are an excellent way to create a strong presence online and increase conversions. You can use videos to tell stories and impart important information about your brand.
But how do you get started? This article will teach you everything you want to know about creating a video sales letter that will help you boost your online sales.
How to Write a Video Sales Letter
- Start by writing your script for the video.
- Outline the purpose of your video.
- Plan out what to say.
- Create customer avatar(s)
- Know how long it will take to complete the video.
- Decide on production quality.
- Test your video on real people before publishing.
Outline Your Purpose
Before writing your script, you need to know what you’re trying to accomplish with your video.
Define the purpose of your video and answer these questions:
- What are you trying to accomplish?
- Who is your target audience?
You can also use these questions to lay out the structure of your script:
- What is the problem?
- What’s the solution?
- What are the benefits?
- How does it work?
- What will happen after I do X or do Y?
Plan Out What To Say
There are a few things to consider before writing the script for your video. First, you want to know why people will watch your video. Do they want to learn more about your company? Do they need information from you that didn’t cover in their last purchase? Secondly, remember the purpose of your video is to educate and entertain. Your goal should be to inform and make it entertaining so that people will watch it all the way through and share it with their friends.
Once you have these two things figured out, then write your script! Write about who this person is and what they need from you to get what they’re looking for. It will help determine what language is best suited for this video.
The next step would be outlining the purpose of the video and creating customer avatars (if needed) before filming or recording yourself talking on camera. The first time viewers will see you, so make sure you look good! You might consider hiring a professional actress or actor to voice your avatar if necessary.
Before publishing your video, please test it out on real people first! You don’t want to waste hours of work only to find out that nobody watches it.
Create Customer Avatar(s)
One of the essential aspects of Video marketing is creating a customer avatar. It will be the person you want to talk to in your target audience, and this avatar must be believable. The more human-like your avatar is, the better your video will sell.
To create a customer avatar:
- Think about what they might say or ask in their typical day
- Write down their name or use photos from social media
- Don’t write off who you’re targeting as ‘typical’ because there is no such thing
- Give them a personality trait
- Draw inspiration from real people
Know the Length of Your Video
The length of your video will depend on the complexity of the sales Letter you’re creating, but it should usually be between two and three minutes. It also might depend on how many customer avatars you have in your script.
Film or Record Yourself
Although the idea of filming yourself can be daunting, it’s a great way to show your customers how much you know about their product.
Many people are hesitant to film themselves for fear that they won’t look good on camera, but this is an easy fix! Have someone else film the video for you, and then have them upload it online so that you can watch it in advance. If you still don’t feel confident after viewing the video, add some professional editing software to make your video look more professional.
If you’re starting with filming yourself, keep your lips closed during the entire video—no need to talk unless you have to. It will give your customers a better sense of what kind of person they’re dealing with and will help them trust you more.
Decide on Production Level Quality for Your Video
- You’ll want to choose a production level that matches your budget and product. The economical option is to use a cell phone camera, while the highest quality option is to hire an expensive production company.
- If you’re using a cell phone camera, it’s best to film with an external microphone on the back of the camera. If you’re using an expensive video production company, they will have their microphones and other equipment you’ll need to buy.
- An essential thing about production quality is that people should understand what you’re saying in your video and see what you’re doing. If people can’t hear or see what’s happening, it won’t work for your audience.
- If you can’t afford a professional production company or if your target audience doesn’t care what level of quality your video has, then try shooting in high definition with an external mic as opposed to wide-angle and slow-motion cameras.
Test Out Your Video with Real People
Before you publish your video, please test it out on real people. If they don’t react well and you can’t figure out why your video probably isn’t good enough.
The point of this is to make your video engaging without even saying a word. You want the viewer to be drawn into the video and watch it for longer than usual. For example, if you were selling a product that included information about how much money you saved by using your product vs. what equivalent product you would have had to buy otherwise, you could show the person in the video how much money they saved or show how long until their next payday came in with the product.
It will help keep them engaged with your video and make them want to watch more!
Remember, the goal of any sales Letter is to get people to take action. So, whether you’re writing a sales letter for your own business or trying to sell something to someone else, remember these tips when crafting your first one.
Ultimately, using My sales script is a great way to engage with your expectation and give value.