The Best Email Subject Lines For Your Newsletter
The email subject line or heading in the text indicating the nature of the article below it. The email subject line is the most critical element in most advertisements, and it is the eye-catching text that decides the reader whether to read the copy.
Did you know you have about three seconds to capture a potential customer’s attention? Well, now you know. And, armed with that information, you might be able to guess that the most critical weapon in your content armory is your email subject line.
The email subject line of a sales letter is so important because this one little item will either make or break you. It’s estimated that 85% of a sales letter’s effectiveness is gathered in the email subject lines! All of these things are purely emotional and will be highly effective regarding sales power.
It can easily take someone as long to write the email subject line as to write the rest of the flyer/press release/brochure/whatever.
Section 1: The Importance of the Email Subject Line
When it comes to a sales letter, you need to understand two things:
It is the essential thing, Period.
It would be best if you told someone something important and
It would help if you caught someone’s eye as you say it.
You Need to Tell Someone Something Important
First of all, you need to have a message that someone needs to know. It would be best if you had an idea that has a need and is compelling. Most people won’t pay attention to something that doesn’t have a need.
What do you want them to know?
You want them to learn something, you want, and you to understand something.
Your article or content may be about a particular brand or service, a particular problem, or a particular solution.
You need to know, however, what the problem is in the market.
Most people have the answer, but they don’t know the problem.
Tips for Creating an Effective Email Subject Line
Do not title your email subject line with “Subject:”
The reason? The entire email will be comprised of your company name and your product name. If you use “Subject:” in the subject line, it will often look downright confusing. I like to place the name of the company and the product’s name as your subject line. Your brand and your product are what customers care about. Therefore, you want the body of the email to give the reader more value.
Show some personality
The next step is to add some personality to your subject line. How does a person feel when they see the company’s name or when they see a product name? Even if you are using a few words to add excitement, it will help create a natural bond.
How to Write the Perfect Email Subject Line
So here is a list of some simple tips on how to write the perfect email subject line for your newsletter:
1. Don’t use emotive words such as love, happiness, and other similar stuff in your subject line
Every time you use the words love, happiness, or other similar stuff in your subject line, you are suggestive. And that means that you are playing upon your customer’s emotions. Emotion isn’t a word that you want in your email subject line because it will be very counter-productive regarding sales power.
2. Don’t be descriptive of a specific action
Don’t be so descriptive about a specific action.
For instance, don’t say, “Click here, and you will get the information you need to…” and describe that action.
The Best Practices for Your Newsletter
You know that the email subject line is the most critical element in your content arsenal, right? Good. So here are the best practices for building the perfect subject line:
Use bold or all caps (it looks more “textbook”)
Use a two- or three-line subject line (This will force the reader to choose one or the other, thus allowing you to better tailor the copy to that person.)
Use a keyword, sentence, or word in the subject line (this is a key for getting a free click and, thus, more revenue)
Use a short subject line (over and over
again, you’ll see that people read the first line, skip the second line, and then keep on reading the first line.