The Most Powerful Way to Sell Your Products: Video Sales Letters

The Most Powerful Way to Sell Your Products: Video Sales Letters

A video sales letter is direct mail designed to persuade the reader to purchase a product or service without a sales assistant. It has been defined as “A form of direct mail in which an advertiser sends a letter to a potential customer.”

It is different from other direct mail techniques as the video sales letter typically sells a single product or product line and further tends to be mainly textual as opposed to graphics-based, although video sales letters have become increasingly popular. A video sales letter is usually, but not exclusively, the final stage of the sales process before the customer places an order and is meant to ensure that the prospect is committed to becoming a customer.

Because of the direct response nature of video sales letters, they can be carefully tested on an ongoing basis to determine which version performs best in customer and sales conversions.

Section 1: What is a Video Sales Letter?

The video sales letter follows in the same vein as a brochure and list letter, but instead of being printed on paper, it is designed to be viewed on a computer monitor. Therefore, a video sales letter typically is an animated message with text overlaid. The text is a sales letter itself. The technical element of a video sales letter is the “video” in its name because it is the moving image incorporated into the sales letter.

Although it is possible for the video to be a standard format, usually, video sales letters contain a video that includes a third-party marketing video for the product or service. This video includes real people discussing how to use the product or service in everyday life and the benefits.

Why Should You Consider a Video Sales Letter?

First, a video sales letter is a meager cost to produce. Because of the comparatively small cost of producing video sales letters, it is possible to attract attention to your products and services through video sales letters.

Second, the video sales letter method requires no expensive production. The buyer must provide their credit card, and if the video sales letter is available on the Internet, the buyer can either download it for free or for a minimal price. The cost of the video sales letter is typically in the range of $100-200, and as such, the video sales letter can be an inexpensive means of advertising products and services.

Third, a video sales letter is based on written material.

How to Create a Content Strategy

Depending on the type of product or service, a video sales letter might or might not require additional creative content (including short videos, infographics, etc.). However, it is crucial to produce a video sales letter that addresses the customer’s target audience in all cases. Most of the time, the video sales letter will make use of stories or anecdotes.

Selling your product or service via a video sales letter is an excellent way to market your brand to specific customers who live an online lifestyle. You can sell products through a video sales letter or product video sales letters.

Below, you will find some of the most effective methods for creating a video sales letter.

A List of Qualities for Successful Video Sales Letters

According to MarketingProfs, a list of qualities that you can look for in a video sales letter are:

Interest in Video Sales Letters

You have to be passionate about selling your product or service.

Developing a full video sales letter is one of the top ways to convert more prospects to customers and generate the business you want.

You should make sure that you can clearly articulate the benefits of your product or service.

The right visual should appeal to the prospect’s emotions and aspirations.

The video should generate interest and create a visceral reaction.

The audience should come away with a sense of intrigue and mystery about the product or service you are selling.

It would be best if you made the video message easy to understand.