How to Deliver a Webinar Presentation That Will Keep Your Audience Engaged
A webinar is an engaging online event where a speaker, or small group of speakers, delivers a presentation to a large audience who participate by submitting questions, responding to polls, and using other available interactive tools.
A combination of the words “web” and “seminar,” a webinar is more of a video workshop, lecture, or presentation hosted online using webinar software. Often business-related, these sessions can be used to share knowledge, ideas, and updates with people worldwide. Webinars can also be leveraged to build and nurture relationships, build authority around a brand, or demonstrate a product.
Even though webinars have been here for a long time, with the continuous rise of video content’s popularity in marketing, web presentations are the way to go. If you’re new to webinar marketing, read along and find out how MySalesScript dot com can help.
The purpose of a webinar is up to the host, but the options to choose from are on a broad spectrum.
Section 1: What are webinars?
One of the most popular segments of a webinar is the Q & A session. Webinar presenters or speakers often ask questions that will enable audience members to learn about the business and hear from the person who made the content available.
Like the studio version, the webinar event itself is usually recorded and uploaded to the web to be watched by members of the audience. People can get the latest updates from speakers and business experts with whom they can communicate via the conversation function of the webinar software.
From a marketing standpoint, webinar presenters can drive conversions by asking questions from the audience that can help move them towards buying or increase customer retention rate.
The Benefits of Webinars
Webinars can be a very effective marketing tool. No matter what you are selling, people are going to want to see you. It’s a form of personal interaction and provides you with a chance to meet with potential clients in person or face to face. Webinars are also an ideal choice for small businesses that don’t have the budget to go out in the field to sell their services or products to people face to face.
However, webinar presentations can be a costly marketing tool. You need to hire a hosting company, webmaster, web design company, and various other resources. But, these are also the costs you have to take if you’re looking to grow and build a webinar marketing campaign.
How to Deliver a Successful Webinar Presentation
As a marketer, you must know the differences between a good webinar and a great one. Being able to deliver a webinar that is engaging and drives results is the key to success.
It’s essential to be aware of your audience’s needs and wants, which helps you think strategically about the content and presentation. Even though you may have designed an excellent webinar, it may be bland and uninteresting to your audience. Here are some tips to help you deliver the proper webinar presentation that will keep your audience engaged:
Every presentation you deliver needs to be organized in a manner that allows for attendees to follow along and participate as they wish. This doesn’t have to be perfect; it just needs to be organized.
Tips for Creating a Good Webinar
Budget is another major factor to consider when creating a webinar. But in the event you’re starting, use free tools like VJAMS to create a small but powerful experience. Make sure the audience feels valued and involved throughout the whole process.
Preliminary research is always essential before the first webinar is planned, and this can help you choose the right day, time, and size of the session. For instance, for a regional software company, online engagement can be a good option for a more extensive conference, and meeting a particular target is essential before committing a considerable budget.
When to choose a webinar
There are three ways to use a webinar marketing strategy.
Create the right content
Your webinar presentation can be a content series that tells a story or give a quick recap of a few points that you want to share. Either way, it has to be exciting and engaging.
Don’t forget that webinars can also be used as a demo of a product or service or a launchpad for a campaign that you are launching. The good idea is to make sure that it’s actionable and is in line with your audience.
Figure out the best spots to go live and use pre-recorded content wherever you can
The spot on the schedule where you can go live is your primary spot to go live and deliver the most engaging presentation because that’s where your audience is.
However, no rule says that you can only go live from that one spot. You can instead use pre-recorded content as well.
Choose a suitable medium.
Video webinar presentation is still the most popular format, but a unique webinar can also take the form of text and a voice over. These formats are visual and interactive, allowing you to invite people to submit questions, pick a poll question from among the most recent surveys, and encourage audience participation.
The suitable medium to host a webinar needs to be famous for the entire marketing and IT community, affordable for the host, and capable of delivering the required audio/video for the experience to feel authentic and deliver maximum impact.
Get started with recording webinars.
To host a webinar, you can start from zero by doing complete research to get a feel of the right equipment for the task.
Have a solid agenda design
Webinar presentations are often used to deliver key, actionable messages or updates. Hence, the topic you’ll be delivering must be significant enough to warrant an audience’s attention, and it should have a clear beginning, a logical flow, and a conclusion. It’s a massive task for one person to create and manage, so webinar hosts depend on the quality of the presentation and material.
If the material is not crisp, engaging, and actionable, the audience will leave the webinar and unsubscribe from your email list. The initial concept behind “Webinar Presentation,” that is, a well-made webinar presentation can compel audiences to stay interested in your subject matter, stay in your newsletter, and engagingly engage with your brand.
Webinar Tactics – What you need to know before starting your presentation
Considerations for the design of the webinar
Selection of webinar tools to share your content
The Importance of Presenting a Webinar
A webinar is a relatively new type of presentation. But for a good reason. If you think about it, a webinar is essentially a small group of face-to-face people participating in a prolonged form of online activity.
One of the most significant advantages of webinars is that people have the option to participate and have questions and feedback at the end. Even better is the fact that you can get feedback and questions from those not in the audience.
Get them engaged quickly.
To be most successful, you need to create an engaging webinar presentations. Remember the last time you sat through a conference or seminar where you just sat through an endless slideshow? Worse yet, you had to share your special attention with a PowerPoint presenter.
If that’s the kind of experience you’re looking for, then forget about it.
People attending a webinar must be engaged from the beginning to the end. For that to happen, you’ll need to:
Create short, concise video content
Help your audience follow along with the slides.
Send out reminders before the event.
Provide your audience with the tools and information they’ll need to follow along.
Increase engagement and retention by creating an interactive discussion
Think of it as a chat room with no boundaries.
Put them at ease with humor or light conversation.
How can you make your webinar more exciting and engaging without being boring? It’s hard, really hard!
The answer, you might be successful if you choose your audience.
Meaning, try to pick people with a similar personality and background as yours, or a good one from your target market. You want to show off a new eBook on SEO strategy, and you can then choose a panel of people who are highly experienced in this field and highly respected in the industry. If these people don’t seem to be your ideal audience, try to go for an online business seminar targeted at your exact audience.
You can try asking questions from your audience that help you show off what you’re all about.
To do this, have questions ready, ready, ready, right from the start.
Keep it short and sweet, but not too short.
Choose the right topic for your webinar.
Pick the right demographic for your webinar.
Be able to answer all the questions within the given time.
Keep it exciting, and deliverables
Understand the business implications and business outcomes
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Elizabeth Hubbard is the director of strategy and operations for MySalesScript dot com, a sales and marketing platform. Follow her on Twitter at @LizHubbard4.
Christina Sarich is a freelance writer and health enthusiast. She lives in British Columbia.