My Sales Script - Webinar Promo Material
My Sales Script -
Webinar Promo Material
Webinar Promotion Templates Bundle
Start Up Webinar Promotion Templates Bundle
Once downloaded just fill in the blanks and use right away
All These Templates Are Included!
Headlines - Landing Page - Emails - Ads - Etc
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Completely Free No Strings Attached Fill In The Blanks Professional Sales Letter Template
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Webinar Promo Material
A webinar promo is an engaging online event where a speaker, or small group of speakers, delivers a presentation to a large audience who participate by submitting questions, responding to polls, and using other available interactive tools.
A combination of the words “web” and “seminar,” a webinar is more of a video workshop, lecture, or presentation hosted online using webinar software.
Often business-related, these sessions can be used to share knowledge, ideas, and updates with people worldwide. Webinar promo materials can also be leveraged to build and nurture relationships, build authority around a brand, or demonstrate a product.
Even though webinar promo has been here for a long time, with the continuous rise of video content’s popularity in marketing, web presentations are the way to go. If you’re new to webinar promo marketing, read along and find out how MySalesScript.com can be of help.
The purpose of a webinar promo is up to the host, but the options to choose from are on a broad spectrum. The tools you use to launch your webinar must be flexible enough to provide you with features that will keep your audience engaged, no matter the topic. And MySalesScript.com has the expertise to help you launch a professional webinar promo material as per your needs and audience.
To meet your webinar goals, you need an effective webinar promotion strategy. That includes engaging social posts, a perfect title, a solid landing page, and many other things.
We have already done the research and know what works and what doesn’t regarding webinar promotion.
Below are 11 proven tactics to drive more demand and registrations for your next webinar:
1. Get your webinar promotion timing down
When it concerns promoting your webinar, it’s all about timing. There are specific days & times when registration rates are constantly higher than others. Right here are the best times to schedule webinar promos:
- Tuesdays attract the most registrations by far, driving 24% of total registrations. Mondays, Wednesdays, and Thursdays also perform well but launch key promotions on Tuesdays.
- Mornings – Between 8-10 am, there is a spike in registrations. Send emails early in the morning to ensure you're at the top of your recipients' inboxes.
- 3-4 Weeks – We recommend launching promos four weeks before the webinar and increasing promotion frequency as the webinar gets closer. Registrations will start about three weeks before the webinar, with a surge the week.
2. Advertise on your properties
The best part about advertising on your properties is that it’s free! Here are some ways you can feature upcoming webinars on your site:
- Page features – Place upcoming webinars on your website's Resources and Events pages. If you don't have one yet, you might want to create a Webinar page to feature scheduled webinars regularly.
- Banner ads – Provide your webinar top billing with a banner advertisement on your homepage. This is also an excellent way to keep dynamic content on your homepage. And don't forget to include a banner advertisement on your blog.
- Thank-you/confirmation pages – Connect with those who've already shown interest in your products or content by upcoming advertising webinars on follow-up landing pages and pop-ups.
- Curated content – Write posts with related topics to your webinar on your blog, then include a link to your webinar landing page.
3. Email, email, email
According to our research study, email typically drives 79% of our registrations. That makes email the most effective advertising and marketing channel for webinars. Keep in mind to send out your first promotional emails 3-4 weeks before your webinar and boost email frequency one week before the event.
4. Don't forget social
It’s always a great idea to be active on social media. It shows your followers you’re involved in the conversation and conscious of your online community. So, get social:
- Twitter - Tweet often concerning your upcoming webinar and use relevant hashtags (don't forget to pick a unique hashtag for each webinar).
- Facebook and LinkedIn – Schedule promos on Facebook, LinkedIn, and Twitter. Utilize high-quality imagery, compelling content, and a strong CTA (call-to-action).
- Groups and Forums – We do not want you to be spammy, but if you're an active group member, spread the word concerning your upcoming webinar in relevant groups and forums.
- Paid Social Advertising – Experiment with paid promos on Facebook, LinkedIn, and Twitter.
5. Team up with an influencer or big brand
Partnering with an industry influencer gives your webinar more credibility and adds value to your audience. You’ll also get exposure to their target market, which can significantly increase your marketing reach.
When partnering, make it easy for your partners to promote the webinar. And when we say “easy,” we mean they should be able just to cut and paste. To maintain consistency across channels, below are some marketing pieces you should share with them as early as possible:
- Branded imagery
- Registration link
- Sample emails
- Social posts
6. Leverage your employees' networks
Get your employees involved in your webinar promo plan! Especially if their social networks coincide with your target audience. Employees are one of your most significant social media assets when spreading the word for your webinar. LinkedIn reports that employees have 10x more connections than a company has followers. So provide your employees with links and social copy so they can easily share on social.
7. Optimize your registration page
An excellent registration page means more registrations. Here are some simple optimizations you can do to your landing pages to boost registrations:
- Reduce form fields – Generally, the fewer fields, the better. Only include form fields that are essential to register.
- Include a video – Including a video on a landing page can boost conversion prices by as much as 80%.
- Highlight the benefits – Tell your target market why they should register and what they can expect to learn/gain from attending. Just keep in mind to keep it short; nobody likes a long registration page.
8. Use retargeting ads and other paid media
Just because a visitor did not register for your webinar doesn’t necessarily mean they aren’t interested or won’t register for a future webinar. Only 2% of web traffic converts on their first visit. With retargeting ads, you can effectively use your ad dollars on people who are already familiar with your brand and have demonstrated interest.
If you have the budget, it’s worth experimenting with paid media, including targeted social and display ads. The key word here is targeted. Don’t just put banner ads everywhere. Seek out advertising opportunities on websites that are highly relevant to your audience. And use granular audience targeting to reach people in your desired demographic, industry, role, etc.
9. Send personalized webinar invites
Collaborate with your sales team to craft personalized messages for critical accounts. Not only will prospects appreciate the one-to-one attention, but your sales team will appreciate the visibility into your campaigns and the marketing support.
10. Make it a regular series
A regular webinar cadence can assist you in building momentum and maintaining your audience’s attention. If you host a webinar series, forego hashtags for individual webinars and use one hashtag for the series. They’ll expect the next installment and will be more likely to register for the entire series.
11. Promote on-demand webinars
Promoting your on-demand webinars offers more people the chance to view the webinar at their convenience. 84% of B2B customers opt for replays over live webinars. Once you have completed your webinar, share the recorded version on your website. You can even produce a central webinar library on your website. This positions your firm as an expert with rich, educational video content. You can promote your on-demand webinars on your Resource page, nurture campaigns, etc.
What marketing techniques have worked best for your webinars? If you follow these rules of webinar promo, you are well on your way to success — promo is half the battle, after all! Keep in mind to keep your audience in mind throughout the planning process, from deciding on a webinar topic to scheduling social posts to the flow of your landing page. Share your favorite tricks in the comments.
How it Works
Webinar Promo Material Templates
If you buy a template, it will be sent to you so you can edit it in any way you like.
Custom Webinar Promo Material
If you have ordered custom Webinar Promo Material, here's how My Sales Script works, in a nutshell.
Step one
We Listen
This means we stop and take time to understand you, your needs, and your goals from the beginning. This makes every other step in the process easier!
Step Two
We Prepare
Taking the information you’ve provided us with, we engage with your content and prepare for your project by ensuring the scope, direction, and story are clearly defined and approved by you.
Step Three
We Create
This is the fun part. You sit back and relax while our 100% US-based team uses our years of experience in thousands of projects to create something great for you!
Step Four
You Provide Feedback
We welcome your feedback! You’ll receive your new sales script in draft form and be allowed to provide feedback on it. Many of our clients don’t require any adjustments on this draft, but it’s okay if you do.
Step Five
We Perfect
With your feedback, we will make any necessary adjustments. No one’s perfect, but your sales script will be perfect when we’re done! By the time we reach this final step in the process, your every need will have been addressed and considered to create the sales script YOU set out to create – perfect for its new purpose and use.
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Some of our amazing clients
It’s not easy for me to do my own marketing. I know what I want to say I just don’t know how to put it on paper to make it look presentable and catching to the eye. That’s what Mysalesscript helps me do and I love it!
Dong Wang
Archaeologist
All-round professional and friendly service. I am very happy I purchased it a month ago. I love the customer, support thank you MysalesScript team.
Hua Han
Interviewer
I just start with Mysalesscript but the support is fast and professional, Great product! It’s great to have copywriting tools to increase conversions. Amazing service., amazing software ., well done
Jana Schaefer
Support Service Manager
Mysalesscript is the best with some really useful benefits especially if you’re like me and just getting started in learning to sell online. You won’t be disappointed with their service. I can guarantee it!
John R. Bilodeau
Veterinary Technologist
Webinar Promotion Templates Bundle
Start Up Webinar Promotion Templates Bundle
Once downloaded just fill in the blanks and use right away
All These Templates Are Included!
Headlines - Landing Page - Emails - Ads - Etc
For the Best Webinar Promo Material contact MySalesScript.com today!
- Claim Your Free Sales Letter Template Now