The only thing you require for an irresistible webinar that attracts many registrations is excellent content. But wouldn’t that be great?
It would be best to have an effective webinar promotion strategy to reach (and even exceed!) your webinar goals. It includes engaging posts on social media, a solid landing page, a perfect title, etc.
We have already researched and recognized what works and what doesn’t for webinar promotion. Check out these 12 proven tactics to generate more demand and registrations for your next webinar.
1. Set your webinar promotion timing
When promoting your webinar, timing is critical. There are certain times and days when registration prices are consistently higher than others. Here are the most effective times to schedule webinar promotions:
- Tuesdays: Tuesdays see the most registrations, 24% of total registrations. Mondays, Wednesdays, and Thursdays also do well but make sure you start key promotions on Tuesdays.
- Mornings: Registrations are exceptionally high between 8 am and 10 am. Send mails early in the morning to ensure you are at the top of recipients’ inboxes.
- 3-4 weeks: We recommend starting to promote four weeks before the webinar and increasing the frequency of promotion as the webinar gets closer. There will be a steady flow of sign-ups from 3 to 4 weeks before the webinar, with a spike in the week.
2. Advertise on your properties
The best thing about advertising on your websites is that it’s free! Here are some ways you can advertise upcoming webinars on your website:
- The page features: Put upcoming webinars on your resource and event pages on your website. Consider setting up a webinar page to showcase regularly scheduled webinars if you don’t already have one.
- Banner advertising: Highlight your webinar with an advertising banner on your homepage. It is also an excellent method to keep dynamic content on your homepage. And don’t forget to consist a banner ad on your blog.
- Thank you/confirmation pages: Keep in touch with those who have already shown interest in your products or content by promoting upcoming webinars on follow-up pages and pop-ups.
- Curated content: Write posts on your blog with complementary topics to your webinar and include a link to your webinar landing page.
3. Email
According to our research, 79% of registrations are typically made via email. That makes email the most effective advertising channel for webinars. Remember to send the first promotional emails 3-4 weeks before the webinar and increase the frequency of emails a week before the event.
4. Don’t forget social media
It is always the best idea to be active on social media. It shows your followers that you are engaged in the conversation and awareness of your online community. So get social:
- Twitter: Tweet frequently about your upcoming webinar and use relevant hashtags (don’t forget to choose a particular hashtag for each webinar).
- Facebook and LinkedIn: Plan promotions on Facebook, Twitter, and LinkedIn. Make sure you use high-quality images, compelling content, and a strong CTA.
- Groups and Forums: We don’t want you to spam, but if you are an active group member, make sure you promote your upcoming webinar on relevant groups and forums.
- Paid promotion on social media: Experiment with paid promotions on Facebook, Twitter, and LinkedIn.
5. Work with an influencer or a big brand
Working with an industry influencer adds credibility to your webinar and creates value for your audience. Their audience will also notice you, which can significantly increase your marketing reach.
When collaborating, make sure it’s easy for your partners to promote the webinar. And when we say “easy,” we mean that they should be able just to cut and paste. To ensure consistency across all channels, you should provide your partners with some marketing materials as early as possible:
- Brand imagery
- Link to registration
- Sample emails
- Social posts
6. Use the networks of your employees
Involve your employees in your webinar promotion plan! Especially if their social networks match those of your target audience. Your employees are one of the most significant assets on social media to spread the word about your webinar. LinkedIn reports that employees have 10x more links than a firm has followers. Give your staff members links and social copy to easily share it on social media.
7. Optimize your sign-up page
An excellent sign-up page means more sign-ups. Here are some simple optimizations you can make to your landing pages to increase sign-ups:
- Reduce the number of form fields: Generally, the fewer fields, the better. Only fill in the fields that are necessary for registration.
- Include a video: Consisting a video on a landing page can increase conversion rates by up to 80%.
- Highlight the benefits: Tell your target audience why they should register and what they can expect from participating. Remember to be brief; no one likes a long registration web page.
8. Use retargeting ads and various other paid media
Just because visitors didn’t sign up for your webinar doesn’t necessarily mean they aren’t interested or won’t sign up for a future webinar. Only 2% of web visitors convert on their first visit. With retargeting ads, you can effectively target your advertising budget to people already familiar with your brand and have shown interest.
If you have the budget plan, it’s likewise worth experimenting with paid media, including targeted social and present advertisements. The keyword here is targeted. Don’t just put banner ads everywhere. Look for advertising opportunities on websites that are particularly relevant to your target group. And use detailed targeting to reach people in your desired demographics, industry, function, etc.
9. Send personalized webinar invitations
Work with your sales team to create personalized messages for critical accounts. Not only will prospects appreciate the personal attention, but your sales team will appreciate the insight into your campaigns and marketing support.
10. Make it a regular series
A regular webinar schedule can help you build momentum and keep your audience’s attention. They’ll anticipate the next episode and be more likely to sign up for the entire series. If you’re hosting a webinar series, forgo hashtags for individual webinars and use one hashtag for the series.
11. Get to the heart of the topic and title
The best webinar promotion is of no use if the title and topic of the webinar are a bust. What types of webinars get the highest registration and attendance rates? What are the hot topics your audience is talking about on social media? Which blog posts are the most popular? Before you pick a topic, do some research to find those that resonate with your audience. You can ask your sales team for ideas.
Once you’ve found your topic, write a clear title with a clear message. The most effective webinar titles are usually:
- Bulleted lists – e.g… 10 little known ways to [blank]
- How to – e.g., How to do [something brilliant] like [someone brilliant].
- 101 – e.g. [Interesting topic] 101: Learning how to [blank] like a pro.
- Courses, training, and workshops – e.g., Content Marketing Master Workshop.
- New – e.g., New data shows how marketers should [blank]
- Trends – e.g., The new trend in [blank] that [someone brilliant] swears by
12. promote on-demand webinars
When you promote your on-demand webinars, more people have the option to watch the webinar when they want. 84% of B2B customers choose replays over live webinars. Once you’ve finished your webinar, make the recorded version available on your website. You can even set up a central webinar library on your website. You can advertise your on-demand webinars on your resources page, nurture projects, etc. It positions your company as an expert with a wealth of educational video content.
You can also share your webinars on GoToStage, where you can reach new audiences and produce new leads.
What marketing tactics have worked great for your webinars? If you adhere to these rules of webinar promotion, you’ll be well on your way to success – promotion is half the battle, after all! Remember to maintain your audience in mind throughout the planning process, from deciding on a webinar topic to scheduling social posts to designing your landing page.
The purpose of a webinar promo is up to the host, but the options to choose from are on a wide spectrum. This means that the tools you use to launch your webinar have to be flexible enough to provide you with features that will keep your audience engaged, no matter the topic. And MySalesScript.com has the expertise to help you launch a professional webinar promo material as per your needs and audience.
for more visit MySalesScript!