Essential questions to ask yourself when writing sales email subject lines

When sending sales emails, ensure your subject line doesn’t thwart your efforts. Although the subject line is sometimes overlooked when sending cold-calling emails, it’s arguably the most critical part because it determines whether you will open your email.

Before starting the first draft, get in the right frame of mind to build a better relationship with your prospects and remind yourself of the essential points to address with your sales email subjects.

Here are nine questions you should ask yourself before you begin

  • What are you selling? : You understand what your business has to offer and think about its value to the potential customers you’ll be sending this email to. If you’re launching a new product, no one cares that it’s a new product unless it can solve one of their problems much better than what they’re currently doing.
  • Who are you selling to? : Who are your prospective clients? Why do they require your services or product? Please put on your own in their shoes and think of their requirements.
  • What metrics are you going for (target % open rate, response rate, etc.)? : Knowing your goals can help you write better subject lines to trigger the right action from your email recipients.
  • What’s the best way to motivate them to respond? : Your goal is to get the recipient to open, read and respond to the email. Address the recipient’s issues in their language, or give them a time-sensitive tip.
  • You want to make an excellent first impression. Is the recipient already familiar with your company? : Are you corresponding with someone who already knows your company, or will this email be the recipient’s first contact with your company?
  • Do you have any standard connections? : Maybe you have a shared acquaintance, went to the same school, or belong to the same LinkedIn group. Finding common ground, making a recommendation, and hinting at it in the subject line will dramatically increase your chances of catching the prospect’s attention.
  • Why should they open your email? : Think of this as a method to “spice up” the text of your email. Make it sound good so the prospect will want to read the rest.
  • Would you remove an email with this subject line if it appeared in your inbox? : Think about your own experience with receiving sales emails. How many of them do you delete, and how many do you read? If you wouldn’t click on them yourself, your prospects probably won’t.
  • Bonus: How can you determine which subject lines work best? : Once you experiment with different subject lines to find out what appeals most to your customers, it’s essential to track what works and what doesn’t.

Ten advanced email subject line hacks that sales reps swear by

Intend to get even more out of yourself? These nine tips are on the cutting edge. Try them out to see what gives you the most success!

1. Intentional spelling mistakes

We know this sounds pretty weird. But a small intentional spelling error can make your email seem more human. A small mistake, like pressing the key next to the letter you would typically put in the word, doesn’t make it seem like you don’t know how to spell the word, but rather that you typed and sent it in a hurry. That can convey a sense of urgency and entice the recipient to open your email sooner than if everything was spelled correctly.

2. Connect the dots

No, we’re not suggesting you design some art project for kids – we’re talking about using standard connections. If you have a mutual acquaintance or have attended the same event, those connections might help you land a new client. Recommendations are worth their weight in gold regarding subject lines for coldcall emails.

3. Check deliverability

Make sure you don’t use words that might cause your recipients’ email services to sort your sales emails into their spam folders. Words and phrases like “bonus,” “click here,” and “winner” can cause your emails to go straight to the junk folder. You need to also run a test on your DNS records to ensure no problems.

4. Know your audience

A good email subject line is appropriate to the tone of your email, depending on who you’re sending it to. If you are sending an email to CEOs of large companies, the tone should be different from targeting free-spirited small business owners.

5. Use only company names

Instead of addressing recipients by their first name, try to use only the company name or no personal/custom variables.  

6. Use lower case letters

If you’re sending an email to someone you know, you probably won’t capitalize every word in the subject line. Using capital letters only when necessary will make you seem more human and genuine.

7. Be creative

Using your wit and sense of humor can help you create memorable email subject lines for sales. When you use a play on words or include a joke, people get curious, and it’s a unique way to make your emails stand out. We recommend giving this a try.

8. The first sentence of the email

Even though this sentence is not part of the subject line, you should pay attention to the first sentence or two of the text in your email, as this part sometimes shows up as a snippet right below the subject line in the inbox. If your snippet reveals that your subject line was just clickbait or is full of garbage, such as an unsubscribe button, it may discourage potential customers from opening your emails.

9. Emails with only one subject line

Send emails with only a subject line and no text in the email. Using EOM at the end of the subject line also works well. I know a sales team that used this technique to hit the bull’s eye.

10. Address their pain points

It’s often very effective to get right to the (pain) point in your email subject line. If you can make a pretty informed guess about a significant professional issue, the recipient is struggling with, it’s worth using that in your subject line.

Sometimes try using typed emojis instead of visual emojis . It is most appropriate when talking to salespeople, marketers, support, and customer success agents. The more you can speak the jargon employees use when communicating with their colleagues, the more likely you are to get higher open rates.

Writing the email subject line can be just as time-consuming as writing the entire press release, brochure, etc. So writing compelling email subjects is an expertise that can only be left to professional copywriters like My Sales Script not only to give you the most effective email subject lines but those which can capture the attention of your audience.