Today, follow-up e-mails in eCommerce play a crucial role in attracting new customers, retaining lost customers, and driving repeat sales. Marketers and e-commerce websites consider follow-up e-mails as the best promotional tool to get their brand and product noticed. No matter how popular social network becomes, e-mails will always be the most convenient and efficient medium to communicate with your new and existing clients.
Follow-up e-mails function as a communication channel between clients and the e-commerce website. According to a current study, out of 1000 companies, only 24 firms (2.4%) send follow-up e-mails to their new and existing customers. Therefore, every e-commerce website must know what e-mail it should send its clients.
An effective follow-up e-mail strategy will surely assist you in outperforming your competitors. Today, some e-commerce websites utilize various tools and software to automate their follow-up e-mail campaign.
In this post, you will find out why it is essential to send a follow-up e-mail and the different types of follow-up e-mails your e-commerce website can send recipients. We have listed different types of follow-up e-mails, such as welcome e-mails, cart abandonment e-mails, and post-purchase follow-up e-mails.
Why is it crucial to send follow-up e-mails?
Most of you may not know it, but follow-up e-mails are among the most effective and powerful tools to assist you in building a good relationship with your new and existing clients. An effective follow-up e-mail technique can help raise your conversion rate and outperform your competitors.
In the e-commerce industry, follow-up e-mails are developed to engage and encourage potential clients to return to your e-commerce internet site for another purchase, welcome new consumers, and more.
For different situations, there are various types of follow-up e-mails; for example, to interact with your newly added customer, you can send welcome e-mails to re-engage the inactive customer, you can send re-engagement e-mails, cart abandonment e-mails, and more. Below we have discussed the various follow-up e-mails you can send your customers.
Different kinds of follow-up e-mails that every e-commerce store should send out
1. Welcome e-mail
Your welcome e-mail is essential in determining whether or not your new customer will become your potential customer. With the rise of e-commerce websites, most savvy online shoppers expect a welcome e-mail as soon as they sign up or register on a new e-commerce website. That is because this is the first time you interact with your new customer.
You can inform what kind of content a welcome e-mail will contain from the name. It is among the most common types of e-mails that every user faces daily. You will get a welcome e-mail when you sign up for a blog post or a newsletter. With a welcome e-mail, you are trying to thank your subscriber for becoming potential customers.
In the eCommerce industry, a welcome e-mail helps you introduce your business to the new customer who has joined. So, the message in your welcome e-mail can create or break your relationship with your target market.
If your company is among one of them, you must stop it immediately because this type of activity annoys the clients, and there is a risk that your new client will unsubscribe from your e-mail list.
When you send a welcome e-mail to your new client, you need to suggest what e-mail they will receive in the future. Provide why they should not unsubscribe from your e-mail list in the same e-mail. In many cases, firms don’t communicate with their customers after sending out a welcome e-mail, which can trigger your new customers to ignore you.
Use the following tips to create an enticing welcome email for your subscribers:
- Thank your client for joining your e-mail list.
- Elevate assumptions and also inform your clients what type of e-mail they will undoubtedly get in the future.
- Tell them about your shopping website by presenting on your own, and you can consist of details about your specific niche (but bear in mind, do not advertise your product in front of your clients). Engage with ideas to craft a luring welcome e-mail for your customers.
- Expect you have actually asked your subscribers to join your e-mail checklist and also obtained a reward. Then do not be reluctant and do not offer the motivation too late.
- Create attractive content in your welcome message
- In the same welcome e-mail or the complying with e-mail, you can ask your clients to share their information to get more details regarding the succeeding offers, sales, and discounts.
- Don’t forget to consist of social media icons in your welcome e-mail.
- The most vital thing is not to forget about your customers after sending a welcome e-mail. Stay connected by sending various offer-related e-mails and try to engage them by sending Warriors newsletters.
2. Abandoned cart e-mail
Follow-up e-mails include abandoned cart e-mail, which is used by practically every eCommerce website. It is one of the most noticeable sorts of follow-up e-mails the eCommerce website sends out after a consumer adds the product in the checkout and fails to remember or declines to buy the item. An e-mail about deserted cart aid reminds consumers regarding the item they failed to remember to get. It additionally maintains the customer’s memory of the product fresh.
According to the study, 75% of online shoppers abandoned their shopping carts in 2018. This situation occurs when customers are confused about the product because they have less product information, prices, and more.
Shopping cart abandonment e-mails are automatically generated within 1 hour after a customer leaves the product in the shopping cart. Numerous automation software like Mailchimp, Getresponse, and others can help you automatically generate the cart abandonment e-mail and send it at the right time when your customer can open the e-mail and examine the information.
You can also send out the e-mail manually; however, bear in mind, if your eCommerce internet site obtains a great deal of web traffic as well as orders, it is recommended to use automated software as it can assist you to target lots of customers.
To make your abandoned orders e-mail a lot more reliable, you can use some incentives (as seen in the picture), such as price cuts, free delivery, and so on, and ensure you produce a subject line that will undoubtedly capture your consumers’ attention. Subject lines like “Did you forget something?”, “Your product is missing you,” etc., will get your client’s focus.
Phrases like “There are just a few left in supply,” “Offer is valid for a minimal time,” and much more can grab your consumer’s attention. Don’t neglect to add reviews and recommendations for this product. Including evaluations in your e-mail can be a plus factor that can assist you in convincing your clients. You can also use severe triggers in your deserted cart e-mail to bring your consumer back to your eCommerce website.
3. Follow-up e-mail after purchase
Many eCommerce websites think their work is done after customers successfully purchase from their store. Yet, in reality, the actual interaction begins after your customer purchases the product from your eCommerce shop. Post-purchase e-mails are the most awaited ones since they include all the information regarding the orders, such as the tracking number, order information, and much more.
Initially, these e-mails have a greater open rate since your consumer wants to know every detail. You can additionally utilize post-purchase e-mails to advertise relevant items. You might ask yourself why you should send these follow-up e-mails when all the information is available on your website.
Use post-purchase follow-up e-mails to thank your customers for buying from your store, urge them ahead back, and make another acquisition on your eCommerce website.
You can develop a series of post-purchase e-mails. It can include order details, purchase feedback, and more. You can also include a follow-up e-mail educating your customers concerning the item. If you include these methods in your follow-up e-mails, you can reduce and lessen the feeling of dissonance after the acquisition.
4. Re-engagement e-mail for inactive/old customers
In the e-commerce industry, customer re-engagement is often used to target inactive customers who haven’t purchased a product from your store in some time. If you intend to re-engage inactive consumers, a win-back e-mail can be the best way to bring them back to your e-commerce website.
Mainly, such scenarios happen when active customers become inactive, stop visiting your eCommerce website, and stop purchasing from your store. Don’t worry; you can retarget inactive or old customers by sending them a follow-up e-mail after 30 or 60 days.
To make your e-mail more effective, you should write an enticing subject line and content that will make your non-active consumers reply to your e-mail. They are currently aware of your brand, so it will be easy for you to attract them and convince them to return to your site.
The win-back e-mail eCommerce site typically provides numerous incentives such as discount codes, free delivery, cashback deals, and much more. You can additionally use this approach to encourage your clients about your win-back e-mail. If you offer an incentive to your customers, add urgency triggers such as valid until date X, coupon expiration date, and more.
How can inactive customers become loyal customers?
Remember: your loyal clients are the ones who will assist you increase your brand awareness, sales, revenue, and more. They are the ones that will recommend your eCommerce site to their loved ones. And also, if your eCommerce site advises the product to the consumer, they will indeed show interest in your product. Compared to other customers, your loyal customers will never hesitate to buy from you again.
Converting your new customers into loyal clients requires more initiative and time. Before converting them into dedicated customers, you must engage them and tell them about your brand name and products. Since your existing customers already know about your e-commerce website, it is much easier for a good e-commerce website to target lost customers and convert them into loyal customers.
Your lost customers already know about your e-commerce website, so it will be easy for you to convert them into loyal customers. You need to figure out why they quit seeing your website, identify your error, attempt to fix it by showing that you have updated your processes, as well as encourage them to review you on your site.
5. Subscription expiration e-mail
If your business sells online subscriptions, you must remind customers of the subscription expiration day. In various cases, clients are unaware of their membership expiry date or neglect to renew their registration. Sending out reminder e-mails will help your customers know when their subscription ends.
When your consumer purchases an item, you can inquire to allow the e-mail suggestion choice. You can use automated devices and software applications that immediately create the e-mail after evaluating your purchase data. You can schedule an e-mail series where you advise your client of the expiry day in the very first e-mail. If your client declines to buy the subscription, you can send them another e-mail and use them as motivation, like discounts or voucher codes.
Conclusion
A follow-up e-mail is essential to a successful eCommerce business, whether you welcome new customers or send them an e-mail regarding a deserted purchasing cart. Every follow-up e-mail campaign repays as well as assists you develop an excellent relationship with your clients. It additionally aids you in converting your existing clients right into dedicated consumers.
Communicating with your clients through e-mail will aid you in developing a strong link with them. So, to succeed in the shopping sector, you must send automated follow-up e-mails to your customers. With this type of e-mail, you can show appreciation to your clients and reveal to them that you see and also value their tasks (reviews, purchases, and so on) and that it is vital.
Above, we have mentioned some essential follow-up e-emails that every e-commerce website should send customers. You should switch to an automated process if you handle these e-mails manually. Switching to the automated process will assist you in producing the follow-up e-mail instantly whenever a customer performs an activity on your eCommerce shop. That will immediately figure out the right time to send out the e-mail. It will likewise ease the procedure of taking care of the e-mail project.
MySalesScript.com has the expertise to help you create eCommerce product follow-up- email as per your needs and audience.
for more visit MySalesScript!