Have you found yourself struggling with the idea of creating an effective daily deal funnel? You know that successful daily deal funnels could increase sales and get new clients into the front door or convince current customers to buy more. then what you’re currently making. But the process seems overwhelming and convoluted.
This guide will teach you how to use daily deals the right way and combine them into the sales funnel to maximize the effect.
Table of Contents
- What is Daily Deal?
- Daily Deal Funnel Strategy
- How to Use the Daily Deal funnel in Your Business?
- Daily Deal Funnel tips
- Wrap Up
What is Daily Deal?
A daily deal is a discounted offer for a product or service that runs for a limited time. Daily deals are often utilized at the front end of marketing campaigns to generate leads or, at the back end, to get customers to buy more. The strategy they did work well. Keep reading to discover the funnel they used – Daily Deal Funnel.
Daily Deal Funnel Strategy
The Daily Deal Funnel is simple! It has two pages:
- Two-step order form page
- Thank you page
1. Two-step order form page
We create an irresistible deal to convince your potential customers that they need to buy your products or service on this page. The most popular offers include:
- Giving a coupon code or discount
- Combining products together into one package is a good way to boost your price without losing customers’ goodwill.
This page is significant because it determines whether or not the campaign will succeed. What matters on this particular step of the funnel are your offers, which in most cases is why a funnel does not work out when you’re done with everything else right.
This part of your marketing strategy includes anything that helps your brand reach a new audience.
2. Thank You Page
Now, the Thank you page is a “share page.’ We encourage visitors to share the deal with their friends and families.
The more people who come into your business through referrals, the faster your revenue grows. It has been proven to grow exponentially.
How to Use the Daily Deal funnel in Your Business?
Author, Speaker, Coach, and Consultant
We could highlight one of our products each week with a coupon attached to the Thank You page. This would encourage people who sign up to share their unique link and personal code with others to spread awareness about your brand, which you want when using this marketing campaign.
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eCommerce Business
Each week, the Daily Deal funnel could be used to highlight one of your products and attach a big discount coupon on their Thank You page after purchase.
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B2B ( Bussiness to business)
B2B businesses generally want a good collection of customer testimonials on their homepage and possibly even specific service or product pages to entice conversions.
We can use the Daily Deal Funnel to offer a best-selling item and ask for lead shares from our customers. You can create these when you need new leads, as well.
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Professional service
To get people to buy, use the Daily Deal Funnels to steeply discount best-selling services and give buyers a bonus offer to share with their social media followers.
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Retail / Brick & Mortar Business
The best-selling products and models one of them to create an offer, and run it as an evergreen offer for new customers.
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Network Marketing or Affiliate Marketing
Use the Daily Deal Funnel (DDF) to offer first-time buyers one bestselling product and then invite them to share this offer on the Thank You Page use this funnel every time needed new leads.
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Improves your marketing efforts
When you understand how customers make decisions and which platforms they tend to use the most, you can create campaigns that are tailored to address their needs on those platforms.
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Google Analytics
Set up your conversion goals in Google Analytics. After you’ve determined what you want your funnel to look like, you need to have a way to measure how users are actually moving through your site.
Daily Deal Funnel tips
1. Create an irresistible offer
The offer is the core of any business’ success. It makes sales, captures leads and prospects, and gets them into your funnel so they can be converted. Without an irresistible offer, any sales or marketing strategy will not be as effective.
According to Entrepreneur, there are 8 keys to creating an irresistible offer:
- Be clear
- Create high-value offer
- Provide a discount or a premium service
- Offer explained
- Require a rapid response
- Build strong call to action
- Provide an unbreakable guarantee.
- As you develop new campaigns, always keep your target audience in mind.
2. Beware of fake discount price
Many businesses are being accused of inflating prices on their deals to claim they’ve offered 50-90% off, but in reality, they haven’t.
False discounts can help you generate revenue for a short period of time, but once people realize they were tricked, they won’t buy from you again.
3. True expiration dates
Have you ever received a good deal? The product you’re interested in is being discounted right now? You decide to buy the product right away when this happens.
After realizing that the price wasn’t discounted, you realized that the product wasn’t worth the price. Because that company makes these offers year-round. Customers are smarter than ever before.
They’re aware of marketing tricks, and short-lived offers will no longer fool them if your company tricks them. It won’t work in the future either, even though it may seem like a good offer with an expiration date, which is true. Customers no longer believe the offers due to past misleads and don’t take action on these deals.
4. Use a good platform to save time
Business owners should focus on what they’re good at. Don’t let technical waste your time. Premium tools can help you save lots of time when building a landing page and automate your sales process.
Save yourself the hassle of learning how to use complicated software by using an easy-to-use platform! You can easily create an entire funnel from start to finish without any coding experience required.
Drag & drop editor makes it simple for anyone to create beautiful pages in minutes – no design skills required! And with integrations with everything from email marketing platforms to payment processors, there’s no reason why you shouldn’t be able to create the perfect funnel today!
For example, you might use Google Analytics or email automation software to measure your success rates.
If your funnel is not performing well, it may be due to common mistakes such as: leaving out an effective call to action, failing to include a strong CTA, forgetting to start with a strong brand message, using too many steps in the funnel, misreading your funnel analytics, failing to follow up with prospects, and so on.
Wrap Up
The Daily Deal is an old-school marketing tactic that has been around for a long time. It’s still effective though. By combining this with sales funnel techniques, you can quickly create an offer and run evergreen campaigns to generate leads and new clients.
My Sales Script helps entrepreneurs and business owners grow by providing high converting sales content to help them make more sales. We have the ability and expertise to organize multi-layered campaigns to achieve the desired results, whether through a combination of website developers, full-funnel builders or digital marketing strategies that can capture your audience’s attention. Just click My Sales Script