I will discuss a checklist of nine tips you can use to increase your sales page conversions and make more money.
The average landing page converts from one to three percent. Still, the companies optimizing those pages see two to three times that conversion rate optimization just by using a few simple tricks.
To get data and to know what your conversion goals are? You have to build the pages first and then optimize them, but these tips will help you do that in the beginning, and then once you’ve got some data and some sales conversion statistics, you can make little tweaks and improve them more.
1. To Understand Your Campaign Goals
First, understand your campaign goals; your goal is not to 
sell all the products on your website the CTA or calls to action should only have one offer, so many landing pages that businesses make have multiple offers. They end up confusing potential customers and never buy anything, so keep in mind that you’ve got to know your campaign goal.
2. Sell One Product Or Service
The campaign goal is to sell that one product or service and not give multiple offers. Remember to write straightforward headlines now; you only have a few seconds to hold that person’s attention.
3. Headline Should Describe The Results Of What That Person Wants To Get
The headline should describe the results of what that person wants to get. A good example would be new mothers learning how to lose seven pounds in 14 days without cutting up the food they love. That’s a result they’re looking for; that’s the headline you should have on your landing page.
Many people think that if they have a beautiful landing page, that’s going to make them a lot of money, but no matter how pretty your landing page without good content on the page, you’re not going to make any sales.
4. To Use The Right Images
Number four is to use the right images, which are crucial. Please do not make a page that doesn’t sell your product or service. I looked at a landing page the other day, and it was from a dog trainer, and she has good pictures of her. Her dog and she trains dogs and tons of pictures. Still, she had pictures of other dogs unrelated to her business, which was not good image continuity. You’ve got to have good image continuity; those images have to sell your product and service at all times.
For example, this website is dedicated to helping companies find formal meetings. It has a great landing page that sports high-definition images coupled with really cool icons to highlight their selling points and something important to remember good content coupled with a great image equals a high conversion rate. Try to get them right both at the same time.
5. Call To Actions
Number 5 employs CTAs that make users take action. What do I mean by CTA? I’m talking about a call to action. I’m talking about an action button; make sure that button has a color that contrasts with the background. Don’t let it blend in; make sure it stands out; if you can put a shadow behind that button, do that, the better. That button is the more it stands out, the higher your conversions will be; make sure the size of the action button is large enough to where people can see it too.
Often people will put a button size on there that’s so small that you can’t even find it on the page. In addition, make sure the message on the button says what they’re going to get if it’s downloaded. Have a button say the download, of course, not click here. Make sure that the button is the call to action.
CTA is the perfect example of how a message can push customers into taking much-needed action on this landing page. If you notice the button says what he wants you to know, teach me how to get 100,000 visitors, it says what the call-to-action is.
6. Highlights The Value Proposition
Number six highlights the value proposition let these people know that you’ve got something extraordinary to share with them or sell them; it’s a great deal if you do this on your landing page.
You’re going to get much higher conversions to take; for example, this landing page with uber lubbers landing page does a great job with their unique value proposition. We have heard stories about people who quit their monotonous jobs to drive a cab for uber, but why this landing page possesses the correct value position to attract such people who are looking to have financial independence? That’s what they’re going after; words like good money and work when you want to work in no office and no boss resonate with these people to sell the person on the landing page.
You need to understand their pain points even better than they do. If you can describe their pain points better than they can, you will get a sale.
7. Loading Time
Number seven is loading time matters; if that page takes a long time to load, it can cost you a lot of sales. Now Google has a tool called Google PageSpeed insight. You can go there, and you can find out why your page is loading fast or not loading fast and make the corrections that are going to be necessary; remember, your landing page is the deal breaker. Make sure it loads super fast, and you’ll see an increase in your sales.
8. Optimize Your Form Fields
Number eight is optimizing your form fields; now, what do I mean by that? If you ask for a lot of information upfront from somebody, they’re not going to opt-in if you ask for the first name, last name, phone number, email, and address. You’re going to get a lot fewer people than if you ask for an email address.
First, the highest converting pages only ask for an email address; now check out this, bills.com is a debt management system. It uses a multi-forum smartly by asking the customers to choose their debt amount and then goes ahead and collects their information afterward. You could always do it if you want more information after getting the email address, but it’s essential to get it.
They’ve given up the information about the debt; now, you can ask for their personal information because they’re already involved. Just a simple point to remember, users are more likely to give up an email address than a phone number. Hence, if you have to pick one or the other, always go for the email, and then you can follow up to make an appointment and possibly get their number later.
9. Test Your Pages
Number nine is a test your pages; this is the most challenging thing for people. Where you have a page that’s working, and you don’t want to mess with if you use software that can do an a/b test, we use Kartra.
Kartra can automatically do this ad split test for your couple of things to remember, though, if you do an a/b split test, only change one thing, don’t change two or three things on the page because you won’t know which page change made the difference.
For example, if you want to change the headline, just change the headline to have the same page, both identical except for the headline; if you don’t want to do the headline, you want to do an image, that’s fine too. Just change the image but don’t change the headline; remember, just change one variable at a time, figure out which one converts better, and then you can go back and split test that page again.
Landing page optimization is not an exact science. However, these nine rules will help you out immensely if you put them into practice. Test your pages and try new things, and you’ll see your conversions go up.
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