How to measure the performance of a homepage funnel

It is not simple to measure the performance of a homepage funnel, but it is possible if you are consistent.

Let’s have a look at what you need to do

  • Measure the efficiency of your call-to-action buttons.
  • A homepage funnel is a list of calls-to-action (CTAs). 

However, you usually don’t know which design or wording will work best in advance. You probably won’t settle on the right formula the first time. Usually, you have to do a little trial and error.

The best way to evaluate the performance of your homepage buttons is to run A/B tests. That involves creating different versions of your CTAs and then tracking tools to see which ones perform best.

Once you’ve collected the data, you’ll often find that some CTAs work better than others. Over time, by tinkering and tweaking your CTAs, you can find the optimal setup that delivers the best results.

The differences between your existing CTA and your new CTA can be as small as 1 percent. But even small changes like this are worth implementing. If your overall CTA rate is 5% and a change to the button text increases it to 6%, that’s a 20% increase in sales!

Measure where visitors are originating from and going to

Remember how we talked about the three different types of visitors to your website visitors you don’t control, and visitors you own? Well, it turns out that this is crucial when analyzing the performance of your homepage funnel. Visitors coming from third-party blogs, for example, may have very different needs than visitors coming from your email list.

The visitors’ level of knowledge about what you do differs significantly, so you need to make sure your homepage directs them to the right areas.

When it comes to visitors you can’t control, make sure they are all directed towards your “educational” or “how-to” content. That is where you explain to users what you do and how they can benefit, even if they are passing by.

In contrast, you want the traffic, and you have to be directed to different funnels on your site – usually your product pages. Here, you’re assuming that your site visitors already know what you offer and have a good understanding of your product. So the goal is not to balance the learning curve but to deliver relevant pages.

With Google Analytics and other tracking software, you can see where users are coming from and going on your site. You can divide visitors into different categories based on their starting point and then test different CTAs to see how each subgroup responds. Remember, the goal of a homepage funnel is to be the main page through which you can direct different types of customers to other pages depending on their needs. Knowing where customers are coming from is an essential clue to where they might want to go.

Why use homepage funnels?

The point of a homepage funnel is to turn “traffic you don’t control” into traffic that belongs to you. The first he calls “web traffic you don’t control “ .

The first he calls “web traffic you don’t control “

The first Category is “web traffic you don’t control “

These visitors come through channels that are not in your marketing sphere of influence. Good examples are blog links, recommendations, and other people’s YouTube networks. You do not know when this type of traffic will arrive, and you don’t pay for it.

The second category is “traffic you control”

The concept here is a little different. Here you pay a third party that you know has a lot of traffic like Facebook and Google  to drive some of those people to you. So you have to use your marketing budget to drive the flow of people online and motivate them to visit your site and buy your products.

The last category is “traffic you own”

Again, the concept is different. Here you don’t pay for traffic, but you control the content people see. Good examples of this are your average readers, email list, and customers. You manage the messages you send to these users, and you don’t have to pay a third party.

So the point of homepage funnels is to turn ALL the visitors you don’t control into visitors you own. And why? Because if you own the traffic, you don’t have to pay for marketing. All of your advertising is FREE, which can substantially positively impact your business.

Also, keep in mind that creating a powerful homepage funnel isn’t just reserved for professional website developers. Your business can do it, too. Once you have it set up, you can increase your conversion rates and boost your company’s online presence.

How do you create a homepage funnel with high conversion rates?

Getting started with a homepage funnel needs a little knowledge. Significantly, it is NOT the same as creating a regular sales funnel or landing page. Remember, a homepage funnel is a collection of all your funnels. Your top priority is to lead, not sell.

How to start with homepage funnels ?

Developing an effective homepage sales funnel from scratch is a complex undertaking. You need to train your marketing team and ensure everyone is on the same page. It’s a process that can take weeks.

However, a software tool called Clickfunnels that allows virtually anyone to create a homepage funnel – and any other type of sales funnel.

Clickfunnels organizes everything you need in a single dashboard, making it easy to create web pages, create leads, sell products, design follow-up funnels, and organize your page schemes. The method it works is simple. You get hold of the software from the Clickfunnels website, then use the drag-and-drop interface to transform your homepage from something static into a page that boosts your conversions.

The homepage funnel is an excellent way to sift through all the traffic you don’t control and sort through a homepage funnel so the right people show up in the proper funnels.

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